6.0 MARKETING PLAN
YAYA’S tailor is one type of businesses that conducted online, without premises. We sell and accept orders. We sell and accept tailoring of various types of clothes like ‘baju kurung’, ‘baju melayu’, skirt, and scarf and other than that. Besides that, YAYA's Tailor also accepts orders for sewing bed sheets, curtains and so on. In the other hand, we also accept in bulk orders from another business organization for their product. YAYA'S Tailor set the very affordable price to customer and concerned about customer’s satisfaction without compromising on quality. YAYA’s Tailor also offers a services sewing I bulk especially for the clothes and scarf entrepreneur who want to produce their product using their own brand. We didn’t
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Baju kurung traditional/ modern 3 pairs/ week RM30 – RM60
2. Baju melayu 2 pairs/ week RM35 – RM60
3. Tunic 4 pcs/ week RM25-RM80
4. Skirt 10 pcs/ week RM15 – RM50
5. Palazzo 5 pcs/ week RM20 – RM 50
6. Wide shawl/ instant shawl/ chiffon shawl 20 pcs / week RM10 – RM30
7. Bed sheets 3 pcs/ week RM30 – RM120
8. Curtain 10 meter/ week RM50 – RM150
6.2 TARGET MARKET
YAYA’s Tailor is a business that has a many types of target market which is:
- Business Organization
- Customer from internet
- Residents
- Student - others
6.3 MARKET SIZE
Market size for YAYA’s Tailor is in the area of Gemencheh, Negeri Sembilan and areas around Negeri Sembilan. But, we still accept orders if there is a demand who come from another state, which is willing to come to our places to use our services.
6.4 COMPETITION
YAYA’s Tailor is hard to define how many of them were doing the same things in this world of businesses.
COMPANY STRENGTH WEAKNESSES
Teeha Sdn.Bhd 1. Established since 2009
2. Have regular customer
3. Have a premise at Pulau Pinang 1. Didn’t provide fabric
Awana Mentari Boutique 1. Established since January
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This is because YAYA’s Tailor is a small scale of business that carried by online which is doesn’t need premises to rent. This is an advantage for YAYA’s Tailor to lower their cost.
6.7.2 Product and Services
YAYA’s Tailor will focus on what customer needs and wants either product or services, or both of them. We also make our own product such like baju kurung, baju melayu, and variety types of shawl and other than that based on customer’s demand. Besides, we provide a service of sewing in bulk for another business organization od for the end-user.
6.7.3 Price
YAYA’S Tailor put an affordable price for their product and services as long as customer satisfied and happy with us. In addition, we give and offer a special price for regular customer to ensure that customers remain loyal with YAYA’s Tailor.
6.7.4 Promotion
YAYA’s Tailor will launch a website for the business. So that, we can easily make a promotion by using the website without wasting cost and time using pamphlet and have to give to the people at certain place. Other than that, YAYA’s Tailor will use social media such as Instagram, Facebook, Foursquare, and so on. YAYA’s Tailor also would give special discount if one customer brings friends together to visit our website and social
As a fashion industry, Stussy is likely to be affected by several legal factors. And the law also affects the way customers behave.
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Al-Astwra Group is one of millions groups who post their stories in Kiva to have support in their home business. Al-Astwra Group consists of four women who live in Sanaa, Yemen. Their leader Mriam says that they are working from home to have some extra income to help their families’ financial states. They have a year and a half of experience with their home-based sewing and tailoring business. In addition, they succeed to establish a client base in Yemen and they want to improve their business in order to increase their incomes. However, they have sewing s...
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· Use of social media for promotion- word of mouth and social media help to get the message across and promote the product efficiently
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