Case Study Of Wells Fargo Ethical Practices

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Wells Fargo Unethical Practices Wells Fargo was accused of fraudulent sales practices back in 2016. The Wells Fargo Fake account scandal emerged and was seen all over the news. The $1.9 trillion balance sheet company (Heard on the street, 2016) image and name was harmed along with the customer base. The fake accounts scandal brought many to question the company’s unethical behavior and the company’s leadership. The company was accused of fraudulent sales practices, violating privacy of their customer and breach of contract. Nevertheless, Wells Fargo employees opened millions of accounts for customers over a period of 5 years (Kelly, 2006). Consequently, opening over two million illegal accounts. Such accounts were opened without the customer …show more content…

The wall street Journal (Heard on the Street, 2016) reported that consumers checking account openings were down 25% from a year from September 2016, and application for credit cards were down 20%. The scandal, moreover, has caused the bank’s stock fall about 9% since the $185 million settlement was announced as of October 2016 (Andriotis and Glazer, 2016) In the Aftermath, The CEO of Wells Fargo from 2007 John Stumpf, “retired” as a result from the scandal over the fradulent sales practices. Wells Fargo chief operating office will, Tim Sloan who has been with the bank for 29 years, will succeed Stumpf as CEO (sweet, 2016). After taking over the company Sloan has initiated a campaign “Moving forward to make thigs right.” The bank stated that will put customers interest and needs first by eliminating sales goals for retail banking. As I bank employee, I could see at first hand the pressure retail branches have to reach and retain goals. Nevertheless, violating the customer trust in such deceiving way is not worth reaching the goal. A company’s name, brand and consumer base is one of the most important keys to success. The consumer is trusting the company with their families’ life savings or retirement account at times. Conversely, retail bank employees are there to assist customer’s needs and guide them to make conscious and safe banking choices. To teach a better way of managing their

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