Uber’s business requires marketing because it offers an exchange of a service between itself and its customers. It provides its customers on-demand access to vehicular transport and appeals to two main markets of individuals: those who are in need of transport or who are unable/ do not wish to drive themselves, and those who are in need of a job with flexible hours and have experience driving cars. Uber business can be simplifies using the Four P’s of Marketing: Product, Uber projects itself as a “personal driver for everyone” [@1], attempting to give the impression of classiness and servitude. Price: Uber has an interesting price model that is calculated from many different variables such as time, distance, and location [@2]. Promotion: Uber promotes it’s business through many different mediums such as videos, referrals, and emails. Place: Uber has been working hard to push it’s services to countries all over the world, especially into “emerging markets” such as China and India [@4]. Uber’s business model is, in its simplest form, ease of access and …show more content…
There have been several news articles that have been published that have commented on Uber’s ethical decisions or lack thereof. For example, when an Uber struck and killed a child in San Francisco, Uber refused to take responsibility for the incident because they claimed, “he was not carrying a passenger and was therefore not working for the company at the time” [@7]. This drew heavy criticism to Uber because many people believed that the company was acting unethically in regards to their statement and lack of action. However, in another case, Uber also attempted to make ethical decisions in regards to societal responsibility by releasing an article showcasing data that shows how Uber has been able to reduce the amount of DUI’s and drunk driving accidents in cities where Uber is has been introduced
Jonathan Kay’s “Fare Share” has many weaknesses that make his argument not effective when writing his article. Kay’s argument talks about how Uber is stealing taxi drivers of their livelihoods and how Uber is taking over the taxi monopoly. Weaknesses found in this article was when Jonathan Kay makes Uber look bad when talking about their flashy app which seems to kind of promote it even more, and with a little more research he can find other taxi apps. To add on he seems to write it very tongue-in-cheek. Furthermore, Kay also lacks evidence to support what he says because some of his arguments are weak and basic. Another weakness would be that he left the reader wondering what he is trying to prove in his argument about Uber, he seems to be all over the place with his argument. Overall, this was a weakly written article.
After careful consideration I relate more to Dr. Davis M. Buss, known for his evolutionary research on human sex differences in mate selection. Sex differences. Buss posits that men and women have faced different adaptive challenges throughout human history, which shape behavioral difference in males and females today. Example women have to carry the child for nine months and then make it though delivery. Men during pregnancy have thoughts of paternity and having as many children as possible. He also focused on short and long term mating strategies, male and female preference, deception, love, jealousy, and a host of other topics that deal hand and hand with relationships and relationship disputes. I Personally, relate to these theories because
Ethics, in any form, provides a detailed verdict on what is considered right or wrong. This means that it provides assertions of what ought to be done and what should not. Ethics is also universal and affects anything in relation to individuals. These matters keep businesses from abusing consumers. Laws have even been enacted to enforce principles set forth by ethics. But, in some cases, scrutiny of the laws or their enforcements may be too loose and ineffective. This is evident in the case of the Japanese manufacturer Takata and their faulty airbags. While in other cases there may not be laws clarifying how to act in a specific setting, as in Todd Rutherford and his online reviewing company. These circumstances depend on personal ethics and
Zipcar is one of the most successful countries that specializes in brand new models for automobile services that allows clients long-term and flexible cases to shared vehicles on a diary basis. The fir uses innovative method that allows users who sign up for membership to hare cars with other members through a flexible basis. The firm has expanded since its inception in 2000 and is now a major player in the U.S. Canada, the UK, Spain, and Australia where it has got over 1 million clients. The firm requires expanding to other markets in an effective way that will ensure success in the market as it has been within the five countries mentioned above. In light of the above, this paper provides an international strategy for Zipcar with focus on
The Southwest Airlines company and its culture is one that is often cited in today 's business classes. The airline is widely known to be “different” compared to many of its competitors, a result of its founding values and strong corporate culture. This culture developed early in Southwest’s history and was deeply entrenched due to the competitiveness of the airline industry, as well as due to some of the pressures experienced as a result regulatory issues and stiff competition.
When the Tesla Model S was first released, Consumer Reports named the Electric Vehicle (EV) the most remarkable auto ever tested. The consumer protection publication; that has been looking out for their readers since 1936; said that the Flagship vehicle from Elon Musk’s Motor Company, was essentially flawless. Its performance on the track and in safety testing was second to none. However, due to a drop in quality class; from average to below; the Tesla Model S has been removed from Consumer Reports’ Recommended List.
Marketing is that broad area of business activity that directs the flow of services provided by the carrier to the customer in order to satisfy customers’ needs and wants and to achieve company objectives. Marketing is more than selling: it involves a number of business activities, including forecasting, market research and analysis, product research and development, price setting, and promotion, including advertising. Marketing also involves the finance activities such as credit and collection that are associated with ticket sales. Marketing is customer oriented…Without marketing and sales, there would be no airlines. (p. 274)
Uber is unarguably an innovative company. However, it’s debatable if it is an ethically sound company as well. Uber has effectively filled a niche in the transportation market and is valued at more than 40 billion dollars. It a tech company that hooks up consumers with drivers. The company makes transportation quick, low cost, and high quality. Economists agree that Uber is driving the economy forward with its innovation and job creation (“Uber isn’t Just Good For…”).
Uber was formed in 2009 and after its historical success; it planned to expand into other countries like China, India Pakistan etc. The current challenge for Uber is the competitors in China and different regulations in these countries. Uber is facing challenges from two of its main competitors in the China. It hardly got rides of 1 million on a daily basis in China. Uber sales are slow in these countries. Now, the company is planning to think about the expansion strategy and its effect on the operations of the country. The important question here is to recommend that whether it should expand into other countries or only focus on the United States.
Marketing In this day and age is vital for a company to perform at its possible best. Marketing’s main focus is to give great satisfaction to a customer. There are many aspect of marketing, these aspects give marketer’s the tools to help strive for the best possible success they can achieve. They hope that they can create exposure for their brand, product or service.
Having both marketing strategies and both products analyzed and the history of the important marketing decisions made and techniques used by the company written down, it will be interesting to perform a critical analysis of how the market and business realities made an impact on the marketing of Tesla Motors, why it happened and what was the effect. The presence of the CEO and the impact he makes on the public and investor confidence will also be critically reviewed. Based on the results, a list of recommendations will be composed for both representatives and marketing specialists who work in the same or similar
Tesla Motors Inc. is an American public company which is known worldwide because of its experience in designing, manufacturing and also the selling of electric cars and electric components for vehicles. The motor was started back in the year 2003 in San Carlos, California in the United States (Teslamotors.com, 2014). The company had its headquarters in Palo Alto and at the time of its inception, Elon Musk was its chief executive officer (CEO) (Hunger, 2010).
Mangram, M. (2012). The globalization of Tesla Motors: a strategic marketing plan analysis. Journal of Strategic Marketing, 20(4), 289-312.
It is not secret that marketing plays one of the key roles of a successful business. As Phillip Kotler said: “Marketing is the science and art of exploring, creating, and delivering value to satisfy the needs of a target market at a profit. Marketing identifies unfulfilled needs and desires. It defines, measures and quantifies the size of the identified market and the profit potential”. Simply stated, marketing is everything you do to place your product or service in the hands of a potential customer.
Everything now a day is marketed, from the water we drink, the food we eat and the clothes we wear. Marketing not only establishes brand recognitio...