Case Study Of Toyota

Below are some of critical success factors that the management of Toyota must keep in mind while developing their car manufacturing and marketing strategies

In critical success factors, Toyota must have efficient channels of distribution in producing and marketing their manufactured cars across the Europe. Good channels of distribution will help them to get confidence in selling their vehicles to more confident buyers. Consumers depend largely on the strong dealership network and if company has strong dealership network in the UK, they will achieve their objectives and competitive edge over others.

Toyota motors should have compliance in critical success factors to compete and stay in the UK market for the future. They should comply with

Consumers are more likely to buy Hybrid and electric cars that do not have carbon emissions in the air. Increase in fuel prices has opened up new markets for Toyota due to their manufactured Hybrid cars and consumers are shifting towards Hybrid cars from conventional cars (Richardson et al., 2010). Customer needs are changing and they are demanding new car models. Toyota has achieved continuous growth by acquiring other car companies in the UK and around the world and they are continuously growing their network around the globe.

Decrease in fuel prices posing greater challenge and threat to Toyota because it would drop their sales and over market share. New emission standards are also causing threats for Toyota as governments in the EU demand them to produce cleaner engines. Increase in raw materials prices including plastic and steel prices would cause huge impact on their costs of production and the profitability of Toyota will be reduced. Intense competition is another major threat to Toyota because Volkswagen group is strongly growing and competition is intensifying (Walker,