Case Study Of Ticketmaster's Case

The company’s move toward greater transparency has ensured that customers will find them more appealing. This is because it creates an element of trust and as such make it more appealing for customers since people are always inclined to want to do business with a company they can trust. In Ticketmaster’s case, the move towards transparency ensured that customers are more willing to purchase tickets from the company, as they can be trusted. Transparency, as instituted by Ticketmaster ensured that they directed their efforts toward listening and caring, and taking into thought the needs of the clients. By focusing their attention on what customers would like and responding appropriately, the company not only wins the trust of the customers, but they have ensured that they act to resolve any issues that have made them unpopular before. The move towards transparency has also helped the company in achieving customer satisfaction, as customers are more responsive and content with services of a company that makes the effort to show them that their needs are cared for. For instance, giving customers

This would mean that I would implement strategies aimed at making the company more transparent to win the confidence of customers and that of stakeholders. According to Shamma (151), being transparent makes it easier to recover from a bad reputation as it gives the relevant people information and the knowledge that you have nothing to hide. It also communicates that the company cares about their opinion and as such, they are relevant to the wellbeing of the company. After that I would focus on the internal as well as external factors related to the structure of the company. I will motivate employees and encourage feedback on what can be done to make the company’s image better. Involving employees and stakeholders are bound to result in suggestions that might