Case Study Of The Primary Marketing Strategy At Publix

A Passion for Customer Service The primary marketing strategy at Publix is putting customer service at the forefront of everything they do and are known and recognized for having the best customer service in the industry. Publix was selected as one of America’s Best Supermarkets by DailyMeal.com in 2016, listed as a favorite supermarket by MarketForce.com in 2014 and 2015, as well as being ranked “Highest in Customer Satisfaction, Five Years in a Row” by JD Power. (Company Overview – Awards & Achievements, 2016) Publix hires bright, motivated people to work in their stores and gives them extensive customer service training. Several benefits are offered to motivate employees to work towards meeting goals. The employee stock plan gives them

In general terms, we see how the use of the VISA chip readers have recently finished and is now caught up in the transition. The use of technology with the computers, applications, payment machines for credit cards etc. has overall in its totality, had an absolute monumental effect of all stores, let alone Publix Supermarkets. The revenue increase along with the other marketing designs have changed and been revised. The important factor here is the investment in new technology and how it will affect the business. In looking at the financial aspect and how it will be beneficial, we see that there could be a rise in new state of the art architecture, infrastructure, integration platforms. Publix has the ability to reach new heights. The design of these applications will open doors for a more diverse environment and support financial EFT networks. In providing the right kind of tech support for all offices, retail, ware houses and hard are/software aspects could lead to more efficient logistics and increased revenue in the back of house so to speak. The different positions available in the technology department includes tech support analysis, IT tech support technician, programmer, systems engineer along with other