Case Study Of The Clorox Company

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Introduction
Our company, Tech Shield, would like to evaluate The Clorox Company for a potential investment opportunity. For years, Tech Shield has built The Clorox Company’s supply chain machines that make the company’s famous household products. It would be ideal to invest a significant amount of capital in a company Tech Shield has done business with before, but evaluation is still necessary of compatible companies. The Clorox Company is a ninety-six-year-old international corporation dedicated to producing home care products such as Clorox Bleach, Green Works, Fresh Step cat litter, Glad products, and much more. The company’s mission is to make life easier for consumers, and is a business that reaches far beyond cleaning products (). The Clorox Company is recognized under the household products industry, the healthcare industry, and food industry. The competitive strategy the corporation has been an industry-wide differentiation approach in all industries. Henceforth, the company tries to make better quality products within the industry the product is associated with. Tech Shield should invest in The Clorox Company because the company has a strong business ethics that assure employees as well as the public of their integrity, they have done a significant amount of research and …show more content…

There is always room for improvement and innovation. Over the years, The Clorox Company has found ways to reach out to the public for input, and new ideas. They established “a cross functional new ventures team that is charged with looking externally to find the next big new products and ideas” ( p.80). They do not just come up with ideas, instead they find what can be improved and what consumers want to see (). The strategy is efficient, because the more they create products consumers want to see, the more the products are

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