Case Study Of The Ban On Tobacco Advertising In India

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In February of 2001 the Government of India decided to put forward a bill, that if passed had the potential to have a major impact on the advertising abilities of Tobacco companies. The bill included a ban from advertising products, as well as sponsorships of sporting and cultural events. The reasoning behind the bill was to help the government stop tobacco companies from targeting a new generation of Indian youth, and to provide a launching point for a government led anti-Tobacco program.
This report analyzes the ICMR case study on the “Ban on Tobacco Ads by the Government of India”, found at, http://www.icmrindia.org/free%20resources/casestudies/ban-tobacco-ads11.htm. By reviewing this report, I will attempt to:
1. Summarize the arguments in favor of the ban on tobacco advertising in India
2. Summarize the arguments in opposition of the ban on tobacco advertising in India
3. Discuss the conflict of interest issue as it pertains to government in India
4. Give your opinion on what governments should do in regards to tobacco advertising
Section 1 – The Case for Banning Advertising (The Ayes’)
Tobacco deaths are real. The ICMR case study points to a statistic from the World Health Organization (WHO), that identifies 3 million Tobacco related deaths in 1990. By 1998, that figure had risen to …show more content…

Should the government decide for an entire nation what is right and what is wrong for each individual? Part of living in a free society is the right to choose, so a question that needed asking was, what gives the government the right to limit a private company’s right to inform the general public of a choice? Also, there was a perceived double standard because the government hadn’t banned manufacturing or selling of tobacco products. If the government continued to allow that, then why would they only ban

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