Case Study Of Tesla Motors Inc.

Tesla's CEO, Elon Musk, has said he envisions Tesla as an independent automaker, with the goal of eventually offering electric cars at a price affordable to the average consumer. Lithium- ion cell commoditization and high-end product strategy shield the company from significant interdependence and integration risk. Tesla Motors is a public company that trades on the NASDAQ stock exchange under the symbol TSLA. In the first quarter of 2013, Tesla posted profits for the first time in its ten year history. Tesla raised $60 million and spent about $25 million developing its two-seat Roadster vehicle that sells for $109,000.

Page 1 Picture the future of the automobile world without any gasoline or toxic fumes filling up the air we breathe in every day. That is what came to mind when Martin Eberhard and Marc Tarpenning proposed their partnership and invented the newest and most eco-friendly car on the road known as Tesla. Tesla was founded in July of 2003. Tesla cars operate strictly off lithium battery cells and can run for an approximate range of two hundred miles per charge. One can say that the Tesla brand carries a numerous amount of social responsibility for their battery sustainable vehicles.

Industry experts are touting 2012 as the year for auto technology thanks to some of these vehicular innovations: 1. Urban Electric Vehicle Revealed at the Frankfurt Motor Show in September, the futuristic looking BMW electric i3 [http://www.bmw-i-usa.com/en_us/bmw-i3/] and the hybrid-electric i8 are being billed as the first urban cars to produce zero emissions. The electric powertrain achieves 112 mpge (miles per gallon equivalent) and can run for 62 miles on a single c... ... middle of paper ... ...as solar energy companies, are investing in charging station infrastructures in an effort to encourage consumers to purchase EVs. Critics say the biggest concern for EV owners is not having refueling stations during long-distance trips. In early 2012, Nissan expects to expand its offerings of quick charge stations to the U.S., while Tesla Motors is offering free charging stations to loyal customers traveling between San Francisco and Los Angeles.

Martin Eberhard and Marc Tarpenning, two engineers from Silicon Valley, California founded Tesla in 2003. Today the current CEO is Elon Musk, he also serves as the Chairman of the Board, a primary investor, and product architect. Unlike all other automobile manufacturers Tesla does not sell their vehicles through dealerships, they sell through showrooms and their website. Although Tesla is known for their automobiles, they are diversifying their business through the acquisition of a solar power company called SolarCity. Before their future can be discussed we must know where they began and what has transpired along the way.

In the 1960’s, Wouk combined the low-emissions benefit of an electric car with the power and range of a gasoline engine to create a hybrid car. To make his hybrid car ideas real, Victor Wouk and his partner Charles Rosen formed the company called the Petro-E... ... middle of paper ... ...otor. The Audi Duo was not a success and was discontinued soon after. Then Honda released the two-door Insight which was the first ever hybrid car to hit the mass market in the United States. The Insight received an EPA mileage reading of 61 mpg city and a 70 mpg highway.

Company Background Tesla Motors was founded in 2003 by a group of intrepid Silicon Valley engineers led by successful business owner, Elon Musk as another one of his top successful ventures over recent years past. They utilized Nikola Tesla into their brand name because their engine model was created using his personal models and technology. Musk’s goal revolves around accelerating the world’s transition towards electric mobility through providing a range of increasingly affordable electric vehicles, while simultaneously catalyzing innovation within the industry. The company designs, manufactures and sells electric vehicles and electric vehicle powertrain components. They are also the only automaker providing highway capable electric vehicles in North America and Europe.

The real-life Tony Stark is revolutionizing the car industry. Tesla’s CEO Elon Musk has started building all electric cars and SUVs and they are taking over the electric vehicle market. Although electric vehicles have been around for a while, Elon Musk and Tesla are the first to create an attractive car that gets fantastic range. Previous electric cars had odd proportions, did not get good range, or were unreasonably priced. Tesla now offers a solution to these issues.

INNOVATION IN INDUSTRIAL PRODUCTION Topic Innovation in Industrial Production-Forbes News Main Theme Tesla’s Innovation are transforming the auto Industry Main World Region America Subthemes Desirable Electric Vehicles (EV) and Transforming Auto Industry from ICE vehicles to electric vehicles Introducing Main Theme The main theme in this article is how Tesla’s innovations are transforming the auto industry. The company has innovated and produced desirable electric cars like Model X doors. The proponent of this argument hold that the losses that Tesla has had are just short run and hold that Tesla is producing extremely needed electric automobiles. These vehicles have fast speed and go long distance over other rechargeable cars (Gregersen, 2016).

In Conclusion Hybrid and electric cars have transform the way that we commute and travel. Ferdinand Porsche created a revolutionary product that will be around for may years and is most likely the future of transportation. The government and all car companies are pushing for the public to accept and use these hybrid and electric cars instead of there gas guzzling normal cars.

Model S (2015) was designed to be the safest sedan on the road, it has autopilot capabilities and a bioweapon defense mode. Model X (2015) is a crossover SUV with up to 295-mile range in a single charge and a clean air cabin. Model 3 (2017) is a smaller, more affordable electric vehicle and is the most advanced Tesla. Tesla faces many rivals such as Audi, BMW, Lexus, Mercedes, and many others. Tesla aims to target customers who are environment-friendly by offering a fully electric car.