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Case Study Of Tesla Motors Inc.

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Clean energy. It’s something that is becoming more and more necessary as time goes on and the environment gets worse and worse. Gasoline, especially, is one of the leading contributions to the rapidly increasing state of global warming. Tesla Motors Inc. is a company that is working hard every day to contribute to said ‘clean energy’, by creating cars that run electrically, instead of harmful diesel fuels. Just this small contribution can make a world of a difference to the environment. Tesla Motors Inc. is an American automotive and energy Storage Company, that designs, produces, and sells battery products, electric vehicle powertrain components and electric cars. The company was founded in 2003 by an entrepreneurs named Martin Eberhard and Marc Tarpenning, who invested in the company until the first round of venture capital financing.…show more content…
It achieved 245 miles (394 km) on a single charge, a range unprecedented for a production electric car, according to Britannica encyclopedia. This success followed with the production of a fully electric luxury sedan, the Model S, which was followed by Model X, a crossover between the two. As of March 31st, 2016, a new model, the Model 3 has been revealed. The Model 3 is a more affordable and less luxurious prototype, for average people looking to help the environment.

The mission statement of Tesla Motors Inc. as pointed out by CEO Elon Musk himself, “To accelerate the advent of sustainable transport by bringing compelling mass market electric cars to market as soon as possible.” Says Musk. He later goes on to say that creating a cheap and energy efficient car first time around is nearly impossible, so they decided to go with a sports car the first time around, to target the high class to be energy efficient. Tesla’s plan for the future includes making more and more affordable energy-efficient
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