Case Study Of Tesla Motors Inc.

INNOVATION IN INDUSTRIAL PRODUCTION Topic Innovation in Industrial Production-Forbes News Main Theme Tesla’s Innovation are transforming the auto Industry Main World Region America Subthemes Desirable Electric Vehicles (EV) and Transforming Auto Industry from ICE vehicles to electric vehicles Introducing Main Theme

Tesla Motors, Inc. is an American company that designs, manufactures, and sells electric cars and electric vehicle powertrain components. Tesla Motors first gained widespread attention by producing the Tesla Roadster, the first fully electric sports car. The company's second vehicle was the Model S, a fully electric luxury sedan. Tesla also manufactures and sells electric powertrain components, including lithium-ion battery packs, to automakers, including Daimler and Toyota. Tesla's CEO, Elon Musk, has said he envisions Tesla as an independent automaker, with the goal of eventually offering electric cars at a price affordable to the average consumer. Lithium- ion cell commoditization and high-end product strategy shield the company from significant interdependence and integration risk.

Tesla Motors Inc. (Tesla) is a company based out of Silicon Valley that designs, assembles and markets battery electric vehicles (BEVs), in addition they produce lithium-ion battery packs, and electric vehicle powertrain components. Founded in 2003, Tesla was the first new American automobile manufacturer to appear in years. It was the first automaker to manufacture and sell proficient BEVs in production. The company’s tactic is not really that of the “Detroit” approach more of a one of a kind “Silicon Valley” style, self-reflected of a method that is remarkably hi-tech and innovative, tremendously assertive and very efficient. They have grown from one retail store to 18 stores worldwide, a 350,000 square-foot production facility and global sales in at least 30 countries. Tesla successfully debuted its opening public offering, raising over $226 million on the 29 of June 2010. Tesla was founded by Martin Eberhard (CEO), and Marc Tarpeninning (CFO), and was named after Nikola Tesla, to begin the development of an original electric sports car. Elon Musk creator of PayPal funding the company $30 million in 2004 to kick it off, and was named chairman of the board. In 2007 Eberhard resigned as the CEO of the company and president of technology and joined the advisory board. Proceeding in 2008, he left the company completely, and remained as trophy shareholder. Tarpenning who was CFO, VP of electrical engineering, and development of electric and software systems for the Roadster; resigned from his positions in 2008. Musk then took over as CEO in 2008. In 2008 Tesla released its first car, the Roadster; which could travel 245 miles on a single charge and travel 0-60 mph in less than 4 seconds, ...

Tesla is to be considered as a new high tech automaker that produces and sells top of its class electric vehicles and power trains. Utilizing its competitive advantage the automaker has positioned itself through its technological leadership and exploiting its competitive differentiation. That is to deliver high rated environmentally dependable vehicles with the benefits offered by most premium cars already in the market and beyond. There is no doubt this segment leading technology will continue to evolve, but most importantly, the list of patents the company holds will hedge against new entrants and imitators, enabling Tesla, domination of the market in the short term while the future of the EV segment is define.

Tesla offers adults who want a luxury car without paying a fortune in gas prices with future generation electric cars, that where style, performance, and the environment are never sacrificed.

To this day I still remember the first time I saw an electric car. I remember coming home to my mother and telling her that I saw a car that runs on no gas. My mom, being the classic uneducated woman looks at me and said “what movie did you get that from”, I laughed as I searched it on my phone, and showed her the different models of electric cars. Soon after my mother was telling everybody how she would love to have the new sleek, trendy modern electric car “The Tesla”. Ever since the day I laid my eyes on that car, I sincerely found my fascination with electric cars. Electric cars are truly the best cars ever created! To begin with, electrical cars don’t need gas to operate. Furthermore, Electrical cars are safer, they don’t

“What we need to do is really improve energy efficiency standards, develop in full scale renewable and alternative energy and use the one resource we have in abundance, our creativity.” (Lois Capps) There are many ways we can utilize our abundance of creativity. Some have yet to be discovered, but some are being sought out today. One of these is the rise of the electric car. Despite a rough start competing with petroleum cars, electric cars will see a spark in popularity in the automotive market within the next few years with new models being developed and more charge stations being installed world wide. With more efficient ways of harvesting energy, the electric car will see more practical use and make its way into the lives of the average

...t of the electric car for the economic and practical benefits that would reinvigorate the country and make life easier for everyone. Upon revisiting the original question to this essay, the electric car is a worthy solution to our energy crisis and proves to be an economically responsible car. Its long-term cost savings outweighs easily improved flaws. However, in order to better understand the work done by scientists, research must be done specifically on the predecessors to the electric car and determine how those have stood the test of time. This will be done in order to help predict how the electric car will survive in the world. The future may always have a hint of uncertainty, but if scientists, governments, and drivers implement the new car with care, the goal of a smooth transition from fossil fuels to renewable energy sources can finally be achieved.

It is a known fact that technology that is developed in motor sports will eventually trickle down to the automotive industry. However for a long time this has been happening with gas powered technology and safety innovations. Recently, there has been a startup of a new form of motorsports that focuses on Earth’s environmental status. Formula E is one of the ways to spread social and political awareness and interest in electric vehicles. To make the car a sustainable and innovative platform. The goal of this research paper is to answer the following questions: how fast will the technology trickle down from motorsport to everyday life, are these efforts worth it, will Formula E make electric cars more popular around the world, how much do electric

The future American commuter will undoubtedly have to transition from the use of fossil fuels to new alternatives due to the diminishing availability of the nation’s oil resources. How will America respond to this upcoming issue? It is difficult to predict which alternative fuel source America will ultimately choose, but with the premier of Nissan’s electric powered Leaf and other companies; such as Tesla Motors and Chevy, with their electric cars ready for market, the electric car may be winning the race to become the new standard for the gasoline alternative. Electric cars resolve long standing environmental issues, but it will need to maneuver around many roadblocks to become a marketable consideration for the general public. The cost of electric cars, currently on the market, makes them an impractical purchase for the average consumer. If cost is not the growing concern in today’s economy which prevents the consumer from considering this option; they may deny the technological advance due to battery storage capabilities and the inadequate infrastructure in place to refuel and provide for them.