Case Study Of Statoil

Statoil's goal is producing 2,5 million tuns of oil per day since 2020. To achieve that they need to carry their annual growth rate which was 2,7% during the past decade for the next twenty years. In 2011 Statoil's strategy went forward. That year started implementing reorganization and In June new strategy was presented. Their most favorite priorities still remained to conduct safe, trustworthy operations with non injury to persons and environment, and to outbring production growth. To get things done they are focusing following strategic factors: - Recovering Statoils inheritance position in the Norwegian continental shelf (NCS)

- Increase offshore business

- Develop into leading research company

- Step up activity in unfamiliar resources

Climate policy and renewable energy are threat to the Statoil's long-term value. [9] Statoil's strategic guideline and also investment profile are both future energy demand. Statoil's answer every question about climate policy is that worldwide price for CO2 issuance is required. That means Statoil care about future climate problems, but also that answer shifts responsibility to politicians. Both political and ethical view Statoil's management must find out how they can do the right things and do responsibly decisions about climate policies. [9] No one knows when the oil price reaches its former and massive peaks. Low price of oil may lead to great investments which leads to a new price boom with only few years. But climate police and anergy restructure will play very big role. Oil insist well be lower in couple of decades if the climate policies are effective. And that makes difference in price. In two degree scenario (IEA) in 2040 oil demand will be 30 million tuns per day lower compared to the new policy scenario.

About same time Statoil set up Floating Hywind wind turbine in West Norway. They also had wind projects in land. [9]

In that sector where Statoil is doing business there it is very long term. Statoil's strategy has been focusing on oil and gas. The usual thing is that projects take long time until they make it all the way in the end. So there are long lead times. [9]

Statoil have taken place in renewable energy they are in offshore wind power. Wind power is designating about same things as Statoil's other activities which also are concerned to large single investments with very long planning horizons are the days order. [9]

Statoil should no longer only pump gas and oil but also they should supply society with energy services that are needed and asked for. They can be large player in renewable energy field. They should focus in hybrid power stations which can deliver about same amount of power using less gas and diesel. Better renewable component means less CO2 which means cheaper power. Hybrid solutions could be long term business model that allows both oil and gas production including renewable