Changloon is not an ideal location to Pizza Hut as the target customers is based on the residents on this place and UUM students. During the semester break for UUM student, they will face the problems of the sales as many of the students return back to their hometown and not staying in around the Changloon area. In this issue, Pizza Hut is thinks that this place is more accessible to the customer and they can sales a lot and potential market in this area.
Next, there are a lot of UUM students that request to have delivery service into UUM campus but the manager stated that they are only delivered within the area of 10km, it affected the sales due to they cannot fulfill the demand of the targeted market – UUM students.
Moreover, the space of Pizza Hut in Changloon is too limited. As we know, customer likes to have the attractive or comfortable environment. Pizza Hut did not broader the sitting area, this caused the problems not enough sleep during peak time because they will sure have a lot of customers.
Distribution channel used by Pizza Hut is the direct channel. To distribute the product to customer, Pizza Hut using two type of method. First method is delivery service. Customer can call the Pizza Hut to deliver to the door step, they will check the coverage area and direct place the order and their order will be delivered straightly in front to their door. This method should be improved as always get customer complain the pizza is not “fresh” when reach their hand. Second method is dine-in. It is inconvenience for customers to dine in if the branch of Pizza Hut is far from the residential area, but the branch in Changloon seems is a strategic place and it is near the hypermarket, C-mart and variety of shops. Beside the Pizza...
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...od. Thus, this can increase sale and loyalty of customers. The restaurant also can introduce “Pizza Card” to its customers where they can avail of discounts, freebies and prizes. Customers will be awarded points based on the purchasing items. Once they reach a set number of points, they will be given free prizes and other gift accessories. This can be instrumental in building up “Brand Loyalty” which can compete with other rivals in Changloon. The promotion can be done not only for the webpage of the Pizza Hut, but also can through the banner along Changloon’ highway or send flyer to the residents’ house.
By having these solution and recommendation, the sales of Pizza Hut Restaurant in Changloon will keep on increasing. Besides that, there are some value add-on to let the restaurant compete with other fast food restaurants such as Hello Burger, Marry Brown and KFC.
Pizza Ranch has many factors that make it shine over Pizza Hut. The main reason that it is a better restaurant is because Pizza Ranch has friendlier service than Pizza Hut. Pizza Ranch goes even further to creating a great environment for its guests because it offers Buffet Your Way and fast service, so that each customer can walk out of Pizza Ranch with a full stomach and a big smile on their face. These factors combine with cleanliness to give Pizza Ranch a great environment. In the end, the debate between Pizza Ranch pizza and Pizza Hut pizza will always be based on personal opinion, but all of the other factors that Pizza Ranch has makes it a better restaurant than Pizza Hut. Because Pizza Ranch has friendly service, Buffet Your Way, fast service, a clean atmosphere, and amazing pizza, it is a better restaurant than Pizza Hut.
For example, a cheese and pepperoni topping pizza at Domino’s is very popular because it is very tasty and delicious to many people and that is why they comeback to Domino’s. The satisfaction of a meal at Domino’s will consist of what type of pizza the customer will pick and either some chicken wings or chocolate cake added to the side. This meal will make a family very satisfied and their temptation of craving the meal again will comeback sometime later in the future, which will make them order again from Domino’s pizza. Another example, will be a dinner meal at Olive Garden, which consists of lasagna, bread sticks, and salad. This meal is very delicious and much healthier than the meal mentioned before this. This meal is a family bundle and it has a higher price than the Domino’s meal. Many customers will return to Olive Garden because this meal is great for a family dinner night. Overall, the Olive Garden meal is much better in taste, but the Domino’s meal is cheaper in
It still has to launch some sales promotion to keep the existing customers and attract the new customers to try this kind of food. Therefore, the Boiling Crab should stimulate more sales by launching the periodic promotion. For example, every $50 gets five percent discount or free Cajun fired. This promotion may stimulate customers to eat up to $50 because we have to pay more than $50-60 with the number of people more than 3. The promotion can be modified based on each location. In the U.S. market for the restaurant, Yelp is the mandatory choice to draw attention of local people or people living in U.S. more than 1-3 months because whenever people travel to each location in U.S., they have a tendency to look for restaurants from Yelp. Therefore, the Boiling Crab may launch some promotion to encourage customers to check-in and review in each location, so the highest review will push the name of restaurant in the top rank in that location. The owner may offer free soda for each review. Moreover, Twitter, Facebook, and Instagram are the next choices to use to advertise the Boiling Crab because these options are quite popular for U.S. and other countries, like Thailand, Brazil, and Germany. These options help increase the customers both from local and foreigner. The advertising in the social networks is very
PepsiCo can potentially acquire California Pizza Kitchen and integrate it in the company’s decentralized management approach. Since PepsiCo executives have experience in the quick service food industry, it should not be a reach for the company to successfully run this casual dining restaurant. For this venture to be successful, it is imperative that management cut down the operating costs at California Pizza Kitchen through the PepsiCo Food Systems distribution network and improve on the 3.1% operating margin that California Pizza Kitchen is currently operating at.
The restaurant business is a challenging industry and if a company has a strategy that works for them as well as their employees, it should stay the course and tweak as needed.
TP has grown from a single store in 1988 to the largest pizza chain in Spain. At the end of 1997 they had 399 stores and an estimated market share of 62% in Spain. But what made it so successful? There are several reasons for that in the TP concept:
W- Domino’s will begin to see challenges if they continue to expand their menu. Due to their assembly line layout, food preparation is quick and simple and out the door, Domino’s doesn’t have many options that can be successfully added and executed. If the desire for additional dessert options or appetizers increases, Domino’s may not be able to meet the demand.
The company Established in Hong Kong in 1963, Mandarin Oriental Hotel Group is. international hotel investment and management group operating ten hotels in the Asia-Pacific region. The company manages each of these. hotels and has significant ownership interests in all but Mandarin. Oriental, San Francisco and the Phuket Yacht Club Hotel and Beach.
Now lets look at some of the other key factors that have led to success at this point. Papa Johns is known for their excellent customer service and have really blown their competition in area. They need to remind their customers that they are the best at making pizza lovers happy. The price point of a product tends to be the first thing noticed by the consumer but if they are not happy with what they get they being to think twice about their decision. In today's
The first innovative strategy of KFC China is localizing the menu. Trying to sell the same products or services is a typical approach to most foreign expansion for franchise businesses (Bell, 2011). However, one-size fits all approach is not what KFC chooses to implement for their company. According to Shelman, the writer of the case study regarding KFC’s Explosive Growth in China, key success for KFC China is to change the menu to suit Chinese tastes and style of eating. “One of the lessons I take away from this case is that to do China, you have to do China”, says Shelman. KFC localizes their offerings and adapts their existing products to appeal to the Chinese customers’ needs. The menu features Chinese local food like egg and vegetables soup. Examples of innovative products are the Dragon Twister (chicken roll of old Beijing) and the glass jelly milk tea (Zhou...
To expand geographically, Angelo 's Pizza needs to develop a policy of being a place with a warm, customer friendly culture and offering a unique high quality pizza made with the highest quality ingredients.
Finally, the problems faced by Secret Recipe while delivering services is less number of employees. There are only three employees that worked in the shop at Changloon. This means that each employee may have at most two roles while on duty. For examples, employee A need to be both server and cashier at the same time and this would cause the employee A could not take care her job nicely when at the peak time. This had caused decrease of customer’s satisfaction because of the inefficiency of the employee as customers need to wait to be served and wait for paying
During the same period, Little Caesars made a strong push and they have continued to grow. Little Caesars' "two for one" marketing approach was effective in infiltrating the "mom's night off" segment, and is seen by customers as a great value. This is adding direct competition into our niche market share. Little Caesars is surely not making headway with the pizza connoisseurs, but it has effectively targeted a market in which Pizza Hut does not currently have a strong presence. 50% to55% of this market is made up of family dining situations. Our marketing team has conducted multiple data analyses on ways in which we can gain market share from Little Caesars within this market. After much thought and many hours of research, we have devised a marketing plan that will potentially improve our market share.
Domino’s Pizza is one of the world leaders in pizza delivery. It establishes in 1960 in the United States and operating with company-owned and franchise owned stores in International markets (Dominobiz, 2013). In this essay we will look through the operation management of Domino’s Pizza which in the core operation. Then, I will analyse the 4V model of attribute of demand for the service, the performance objective of the organisation, provide input-transformation-output diagram and supply network of the organisation. Lastly, provide improvement suggestion for Domino’s Pizza core operation.
Delivery services are also catered where customer can choose to pay via cash or card. Popeyes outsource delivery service to Foodpanda whereby KFC has built their own delivery team to provide delivery service island wide (KFC Singapore, 2016) and (Foodpanda, 2015).