Case Study Of PPG Industries, Inc.

PPG Industries, Inc. competes globally in 60 different countries across six different business units. They are described as a multinational enterprise or MNE. According to Sundaram and Black, “An MNE is any enterprise that carries out transactions in or between two sovereign entities, operating under a system of decision making that permits influence over resources and capabilities, where the transactions are subject to influence by factors exogenous to the home country environment of the enterprise,” (Sundaram and Black, 1992). PPG’s vision is, “to continue being the world 's leading coatings and specialty products company with a focus on sustainability to ensure the success and lasting presence of our company for the benefit of our customers, our employees, our shareholders, our neighbors and our suppliers and act in a way that helps to ensure the longevity and resilience of our environment, our economies and our society,” (“Sustainablity at PPG,” n.d). PPG’s diverse heritage expands globally and employees over 40,000 employees. Chuck Bunch, says, “As PPG continues to grow around the world, our customer, suppliers, and employees are becoming much more diverse. To achieve our goal of profitable growth, we must understand our customers,

Research differentiates the domestic human resource management strategy as, “simpler and easier for manager structure because the business is done on a particular territory, inside specific national culture and business environment,” (Slavić, Berber, & Leković, 2014). On the other hand, globalized companies have trouble with such things as observing the host country’s national cultures, their local regulations, and working around the impact of any new technologies that are required to do the job. Both strategies require effective communication, implementation, and performance