1.0 Company Background
Lucas’ Papaw Remedies is the company that produces Lucas’ Papaw Ointment is named after the formulator of the ointment Dr T.P. Lucas. The company operates in Brisbane, Australia where the ointment continues to be produced and it has been over 100 years of history (Lucas’ Papaw Ointment’s website, 2017). However, after years of research as a botanist and medical practitioner, Dr Lucas believed the papaw was the finest natural medicine yet discovered, stated in his 1906 handbook.
He used the ointment, which he developed for his medical practice in Brisbane, to treat numerous types of illness and disease. People today can derive the same benefits that thousands derived during the lifetime of T.P. Lucas.
2.0 Product/ Business…show more content… Certain legal, regulatory and business settings are needed to support industry development and economic growth.
E-commerce program was launched in 1996. The aim was to develop the e-commerce services. Singapore has introduced some e-commerce policy initiatives. There are cross-border e-commerce laws and policies. Some basic legal and technical infrastructures to support secure e-commerce were available since 1998. Some of them are Electronic Transactions Act, Intellectual Property Rights, Amendments to the Evidence Act, Content Regulation, Tax Issues and Import and Export Procedures (Infocomm Media Development Authority, 2016).
However, Lucas Papaw Ointment is approved by Therapeutic Goods Administration (TGA), means that this product is safe and effective, and all other ingredients are sourced from the highest quality accredited suppliers. Lucas’ has TGA approval for Australia, as well as the relevant approvals for New Zealand, Malaysia and Hong Kong, and seeking expand further than that.
3.6 Environmental…show more content… In Porter’s model, this generic strategy involves minimizing costs to offer products at low prices (Steven J. Skinner, 1994). As a low-cost provider, Lucas Papaw Ointment’s offers products that are relatively cheaper compared to competitors like Suvana Paw Paw. However, the company also uses broad differentiation as a secondary or supporting generic strategy. This secondary generic strategy involves developing the business and its products to make them distinct from competitors. For example, making nature product with selling lower price, Lucas’s Papaw Ointment applies the broad differentiation generic