Case Study Of LIC

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• Individual insurance business having enjoyed growth in previous years is expected to have key position in future also. Therefore, there is an imperative need to develop a better product mix for this sector. To improve the business, LIC should emphasis on the international market also.
• To increase the life insurance fund LIC should cut the management expenses.
• To fulfill the responsibility towards the society LIC should invest in infrastructure and social security.
• Owing to intense competition with private sector, LIC should adopt aggressive marketing strategies.
• LIC should develop insurance products including group policies to cater to different categories.
• LIC should conduct more extensive market research before introducing …show more content…

The Corporation needs to take initiatives aggressively to generate awareness amongst its customers about its new product offering or assistance. Greater focus on training and development of different levels of its staff is required so as to develop their skills to cope with the new developments.
The LIC has made remarkable progress in the field of mobilization of resources and their channelization. It has built up a big reservoir being used for financing socio-economic schemes of national importance and needs of public and private sector undertakings. Although the LIC has played an important role in garnering burgeoning amount of savings from the people, even then there is ample scope for tapping savings from vast untapped section of the society.
9.5 SCOPE FOR FUTURE RESEARCH This study was limited only for Public Sector Company but there is still scope for further research in comparative study of performance of LIC with the private players of life insurance industry or investment analysis of the insurance sector in India or comparative analysis of investment policy of Life Insurance Corporation of India with General Insurance Corporation of

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