Kids In Stories Company considers that consumers will select products and services based on the following measures:
Accessibility and Suitability: Kids In Stories Company will improve its online web shop and specialized unique services which will be user friendly. Using a self-service tools for designing and ordering products. Products will be dispatched to the specific location the customer selects.
Substantial Cost Reduction: The shop will run online and will be extremely automated, enabling Kids In Stories Company to omit the costs of building and managing a physical shop. Company will be able to transfer these savings to its customers and offering deign and print service for up to 50% less than ordinary design and print shops. It will
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By using high tech predefined templates customers can perform their own design work.
Comprehensive Customer Service: Kids In Stories Company will provide a wide range of customer services during all steps of the ordering process. After each order, an email will automatically send to the customer that purchases the order, the total cost and estimated delivery time.
Highly-Qualified Designers: The advantage of Kids In Stories Company will be its highly-qualified designers that have been working in the web and art designing industry for years.
Offshore Printing Service: the cost of printing will be significantly reduced by using the offshore printing partners that can keep the operation’s cost down.
4. Strategy and
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Calculating the price for each product or services will be complicated because each of them needs its own design and printing material and also each product has specific shipment cost.
6.1.3 Opportunities
Flexibility to develop and change the strategy and plan due to the online nature of business
Because of self-service customer interaction in this business, company can monitor the customer needs and behaviour and it will be very easy to adopt itself with customer’s needs.
Market for this kind of services and product is at an early stage of growing
6.1.4 Threats
Entering new companies in industry
Fail in marketing plan and reduction in website
The children share how they also had a special toy they did not want no one to take it from them, after discussion the children had an opportunity to work on a sequence book in which they will create the story as they remember what happen. Materials were provided. A book with blank pages, crayons, markers, and characters cut out were given to each child. The children work on their book and discuss what their favorite oar tot the story was. One child mention that his favorite part was when Corduroy fell off an the security came to get him. One of the girls mentioned that she would have taken him home too, she loves teddy bears. The finished product were amazing because neither look the same, one child color the overall red and the other boy tells him his overall are green not red, the child just respond I like
Eric schlosser, a writer for Atlantic Monthly, addresses in his article, “Kid Kustomer”, the various marketing strategies used on children to American parents after the success of ads for the young. Schlosser exemplifies how companies market their products to children in order to convince parents to recognize the fact that the advertisements produced by companies turn children into customers. He employs parallel syntax, figurative language, and a objective tone to accomplish his goal.
Some authors think that there is no point in writing for kids because they assume that children would rather use technology than read a book. Chabon counters at this statement by saying that if the kids of this generation had opportunities like he did, to read a good mind blowing comic, then they would choose to do so. Obviously, every child is not going to be interested, but many would be. Chabon makes the point that, in the 60s, kids had other fun things to do too. However, because they had access to appropriate kid level comics, they chose to read them. The problem now is that there are no authors willing to “compete” with technology because they do not realize how much a child would actually enjoy a comic book.
Through studying the entire retail toy industry, we have been able to understand the complexity of the industry in which Toys "R" Us operates. Upon completion of the analysis, we realized that the industry is growing stably, in both size and dollar vallue, and has reached a mature market stage. In order to lead to future success, companies in this industry have no choice but to compete on new technology, innovation, cost, and global expansion.
However, Build-A-Bear Workshop also exercised some big challenges, especially during economic recession. Shifting markets, fluctuating economy, developing of Internet, and changeable preference of kids were all negatively affecting Build-A-Bear Work...
It is very important that careers are encouraged to support children in creative activities because this is a very important stage in a child’s development, this is a great chance to bond with a child. Also to encourage the child on and give positive praise to the child.
It is also highly beneficial to use children as informants. This role allows children to share ideas and opinions with the design team acting as consultants during the product development and design process. This role enables children to contribute their ideas to the design process through interviews, questionnaires and focus groups which could prove invaluable in terms of design. This means that design ideas come from the collaboration of adults and children.
P’kolino’s story is all about passion for superior products and how they can change people’s lives. Founded by Antonio Turcos-Rivas and J.B Schneider, the Company’s goal is: to “make better products to improve play at home”. In the course of developing safe and quality products, implementing and marketing other strategies, P’kolino Company aims at improving children’s play thus , improving sales by $51million (Bygrave and Andrew, 2008). The Company’s goal was comprehended during their MBA’s study. During their study, the two entrepreneurs began a thorough research and development project with more than twenty international design students.
Commercials make the viewer think about the product being advertised. Because of the amount of television children watch throughout the week, it allows the children to be exposed to the information over and over again. Per year, children are known to view thousands of fast food commercials. On a daily basis, a teen will usually view five advertisements and a child aged six to eleven will see around four advertisements (Burger Battles 4). Businesses use this strategy to “speak directly to children” (Ruskin 3). Although the big businesses in the fast ...
Streetman, Cori P. "NATIONAL CHILDREN'S ALLIANCE." National Children's Alliance Digital Media Kit. National Children's Alliance, 2009. Web. 21 Nov. 2013.
Marketing is very important to the success of a business. Before people can buy a product or service they have to know about it. However, marketing entails more than just letting people know what your company has to offer. Throughout this paper, I will define marketing, offering my personal definition as well as more formal definitions from other sources. Furthermore, I will explain to the reader the importance of marketing to organizational success giving real world examples in support of this explanation. The field of marketing can include many things. I believe, however, the most important thing which it should include is communication with customers as to the value and benefits of using that particular company's products and services. It should help to establish the business's niche in the industry and distinguish it from other such businesses.
“Our vision is to be earth 's most customer centric company; to build a place where people can come to find and discover anything they might want to buy online.”
Orders can actually be produced right over the Internet. For someone in England who might want to buy a comic book from a site in the United Sates, the Englishman h...
Advertising uses the power of suggestion to sell a product. In the case of children, a company’s advertisement hopes to suggest that their product is best. Many food companies target children with the hopes that they can influence their parents'choices when it comes to buying a product. The product is a. Animated characters, catch phrases, and toys are used to lure a child to the product. WORKS CITED Dittmann, Melissa. A. (2004, June 6).
Internet threw open the plethora of opportunities for enormous scaling of business, thanks to the massive scope of expanding as well as popularizing the business by way of online advertisement. Now, every kind of business no matter big or small businesses can expand itself by way of online advertising where there are massive users across the whole world.