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Strategic analysis of home depot supply chain
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Introduction Home Depot is the world’s largest home improvement retailer that sell an assortment of building materials, home improvement products, and lawn and garden products, as well as provide installation and home maintenance service to customers. It was founded in 1978 by Bernie Marcus and Arthur Blank. Along with investment banker Ken Langone and merchandising guru Pat Farrah, the founders’ vision is to open a one-stop shopping stores for the do-it-yourselfer. The first two Home Depot stores was opened on June 22, 1979, in Atlanta, Georgia. Rather than one short mission statement, Home Depot has eight corporate values that are designed to guide the actions of its employees at all levels, listed as follows: 1. Taking care of our people …show more content…
The company provides a broad range of products and value-add services to around 500,000 customers with specialty construction sectors, repair and operations, infrastructure and power and leadership positions in maintenance. Due to the rapid expansion of Home Depot Supply, the retail Home Depot has suffered losses because its focus only on the supply division. Although Home Depot Supply business is budding but their returns are definitely lower than the Home Depot retail and cause a significant problem to Home Depot. Declining customer …show more content…
With consumers demand for 24/7 operations, a scalable, robust storage infrastructure is needed. This is not an easy task, especially considering that the Depot's latest "home improvement" project involves a nationwide storage installation to support nearly 1,400 stores. Home Depot needs a more reliable storage infrastructure to support its expansion and success. Without this, Home Depot is unable to centralize all their systems and will create havoc in the company. For instance, Home Depot unable to have resources to be placed to accommodate retailer’s capacity growth due to ever-increasing volumes of information, incapable of providing sales and inventory information to be available at any time. Therefore this will affect the growth of Home Depot in the future and currently, they could not do anything to
Established as the older company of the two, Lowe’s ranks forty-second as a Fortune 500 company. Established in 1946 as a small hardware business, Lowe’s has grown into a 40,000 product, global market enterprise that consist of 1,710 stores nationwide expanding into the countries of Canada, Mexico and Australia (Lowe's Internal, 2010) Home Depot, founded in 1978, is the fastest growing retailer in the United States. Ranked twenty-ninth as a Fortune 500 company, Home Depot continues to remain the number one do-it-yourself retail store in America. These two companies may sell products of the same nature, but comparing their Code of Ethics is their way of setting themselves apart. (Home Depot Internal, 2009)
Home Depot was started in 1978 as a one-stop shopping for do-it-yourselfers. As the fastest growing retailer in U.S. History, Home Depot went public on NASDAQ in 1981, and moved to the New York Stock Exchange in 1984. By 1989, Home Depot had opened its 100th store. In 1994, Home Depot moved into Canada with the acquisition of Aikenhead’s, in 2001, they moved into Mexico with the acquisition of Total Home. Home Depot acquired The Home Way in China in 2006.
HubPages. (n.d.). The Home Depot Inc.: A Home Improvement Retailing Business, Industry, and Economic Trends Analysis. HubPages. Retrieved January 19, 2014, from http://dreadefoe.hubpages.com/hub/The-Home-Depot-Inc-A-Business-and-Industry-Analysis
Home Plus is a discount big box retailer. They have high end product and low end items with competitive discounts. Their main competitors are Walmart and Target. When I think of Walmart and Target I think of low prices and value products. Walmart has marketed a brand essentially catering to everyday low prices. While Target has products for the middle class consumers, but with a discount. Walmart and Target are both thought as discount stores which carry standard merchandise that are sold at lower prices but in higher volumes.
In the beginning Home Depot coined the phrase do it yourself and they cornered home improvement market in the United States. Home Depot was founded by Bernie Marcus and Arthur Blank, Home Depot was able to offer extraordinary customer service by hiring professional employees, such as plumbers, carpenters, electricians, etc., who would guide prospective customers through home renovation projects. Since its opening in 1978, Home Depot has become one of the largest home improvement retail chain in North America and they have also open stores internationally.
The Home Depot’s marketing strategy consists of home improvement do-it-yourself customers who want to be able to complete household improvement projects, but are not professionals. These homeowners want the opportunity to perform a range of household projects, but need an expert’s advice on the techniques and materials that are necessary to do these tasks. Since the recession, homeowners are looking for opportunities to save money whenever possible. Many homeowners are willing to perform tasks themselves that they once paid a professional to do. In the past, my husband worked for the lawn company TruGreen. As a result, he canceled the contract with the company and decided to take care of the lawn himself. When my husband took on the task of updating the fence around our home, he relied on expert advice from a Home Depot associate, as the right technique to mix and pour the concrete, type of screws and drill, so he could complete the project himself. As a result, he was able to save money by doing the project himself instead of having to pay someone else to complete the task. Home Depot’s current marketing strategy does “fit” with the firms’ strategies at the corporate and business levels. The company current marketing strategy is directed to the homeowner that has a do-it-yourself mentality. Which will promote growth as is relates to its corporate level strategy. The company provides excellent customer service to its customers and offers an assortment of products at an affordable price. This business strategy has enabled the company to remain ahead of its
The Home Depot is one company, of many, in the home improvement industry. This market is relatively easy to enter, in fact many materials, previously only at home improvement facilities are now available at e-commerce sites, such as “Amazon.com”. There are multiple suppliers, but those in the industry attempt to negotiate contracts with suppliers, limiting them to whom they may supply. Buyers have a great deal of power as the products sold are easily able to be substituted by products at other organizations in the industry. However, the Home Depot has built its organization so that replication of their processes and systems would be extremely difficult to replicate. They value their employees, their customers, the environment, and finance
Home Depot has been through many successes and failures on it climb to the top of the Home improvement retail industry. However going through these challenging and thriving times has made them who they
The Home Depot learned the hard way that you must hire a leader that will stay true to the core values. The leader’s ethics and values will play a huge role in determining if the company will succeed or fail. The founders of The Home Depot built a culture on the foundation of respect, integrity, and compassion. The culture and customer service under the influence of the admired founders prospered.
Home Depot’s mission statement states “The Home Depot is in the home improvement business and our goal is to provide the highest level of service, the broadest selection of products, and the most competitive prices. We are a values-driven company and our eight core values include the following: Excellent customer service, Taking care of our people, Giving back, Doing the “right” thing, Creating shareholder value, Respect for all people, Entrepreneurial spirit, and Building strong relationships. (My Strategic Plan,
Another thing to consider is a statement made on CNNmoney.com in regards to Dollar Generals consistent store growth that they are only "cannibalizing sales at their other stores and eroding their profits"
Based on the Miles and Snow strategy typology, Dollar Tree would be categorized as a prospector and an analyzer. Dollar Tree initially started off as a prospector when it was created as an off-shoot of the retail chain K &K Toys (Parnell, 2014). Prospectors focus on intrapreneurship, which involves the creation of new business ventures within an existing organization (Parnell, 2014). When K & K Toys was divested in 1991, it was done so in order to focus their energies on developing the concept of the dollar store, which in turn gave them the first mover advantage for being first in that particular market (Parnell, 2014). Just as prospector companies places priority on new product and service development to meet the changing needs and
Home Depot was founded in 1978 by Bernie Marcus and Arthur Blank in Atlanta, Georgia. With their store, Marcus and Blank revolutionized the do-it-yourself home improvement market in the United States. Home Depot began as a very basic store, operated in a large, no-frills warehouse. Home Depot carries over 35,000 products, with national brand names along with the Home Depot brand. At the start, Home Depot was able to offer exceptional customer service with knowledgeable employees who could guide customers through home renovation projects. Since its opening, Home Depot has experienced incredible growth, and today is North America's second largest retailer, and the largest home improvement retailer. Internationally, Home Depot has expanded into Canada, Mexico, and is beginning to operate stores in China. Home Depot's competition includes Sears, Ace Hardware and Lowes (the main competitor).
The 3 percent decline in sales causing a 21 percent decline in profits can be attributed to the identification of the accounting concept of operating leverage. Operating leverage is what business managers apply to boost small changes in revenue into sizable changes in profitability. Fixed cost is the force managers use to attain disproportionate changes between revenue and profitability. Therefore, when all costs are fixed every sales dollar contributes one dollar toward the potential profitability of a project. Once sales dollars cover fixed costs, each additional sales dollar represents pure profit. A small change in sales volume can significantly affect profitability (Edmonds, Tsay, & Olds, 2011). So, therefore, if sales volume increases,
Once Home Depot’s marketing plan contains a thorough description of the scissor lift, it will then focus on the branding, pricing, and distribution of the lift. The plan will also need to include a product branding and pricing strategy, as well as examine how the pricing strategy supports the branding strategy. In addition, Home Depot will prepare a distribution channel analysis from which it will create a distribution strategy, determine whether the company is going to use a push or a pull strategy, and how the distribution strategy fits the product.