Case Study Of Hindustan Unilever Company

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and also no of solutions to solve it. The CSR best part is it works as shield for the organization that protect them from the ethical and social problems. It can cover the past and correct the litigation those will be made in future . The companies are trying to keep the balance between CSR strategies and core business enterprise; this leads to various outcomes like product diversification, innovation. .This can be done by the customer awareness, creating awareness about health, sanitation, literacy and clean water. The companies capture the sector and concentrate for the product development, product innovation and new product development which ultimately leads to the business growth. The CSR initiatives by organization has provided wide platform …show more content…

Hindustan Unilever’s award winning lifebuoy social campaign is unforgettable and heartwarming. The social cause journey was for calling a lifebuoy soap brand to a hand wash. The initiative for social cause marketing was “Help a child reach”. The cause marketing strategy was used for imbibing a habit of hygienic hand washing behavior in school and villages. As the children’s under age of 5 are proven to infectious diseases like Diarrhea, Pneumonia and some more. And the very big and important reason is unhygienic and unhealthy environment around them. The children’s eat and put fingers into their mouth which causes a infection and that increases the mortality rate under age of 5. Even the villagers do not live in a hygienic environment and don’t have a habit of washing hand before having meal and defecation. This causes various disease and infection to them, so keeping in mind this issue the company used for a social cause marketing for the lifebuoy hand wash. The lifebuoy hand wash product marketing was done by the social cause initiative. The company used a social media foe spreading the message. A digital film created for a campaign, where Gondappa and his son Muthu are important character. The Gondappa’s son Muthu was the only son who survive up to the age of 5, rest where no more. The story touched the millions of

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