Case Study Of Google In China

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Prior to entering China, Google had high expectations of succeeding in China’s booming market for Internet companies. As Google entered China, they experienced unexpected problems that Google was not prepared to solve. Some of the problems Google faced were: criticisms from the US government and its citizens, poor service to their Chinese users, and a loss of market share to their Chinese competitors.

The US government was certainly not a fan of Google entering China. The US government’s view was that Google entered China by placing move value on making profits than protecting citizens’ right to the freedom of speech. Google wasn’t the only American company in China making large profits, but Google was held to a higher standard because of their stance on doing what is right or as they say “Don’t Be Evil.” However, the US Government was not the only one to have negative feelings about Google in China. Americans were unhappy with Google in China as well. Google has been criticized for censoring its service in China and for digitizing copies of books online. Book publishers have raised their voice
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The advantage of this strategy is that it allows Google to enter the Chinese Internet market by working with a local company which understands the environment much better than the Google. For instance, Google had problems with the Chinese government for censorship issues. The problem was that Google did not understand how censorship was handled in China, whereas, Baidu understands what should and should not be censored. Furthermore, Google was losing to its competitors because Google did not know the wants and needs of Chinese Internet users as well as their competitors. Therefore, Google could not offer the products and services that could compete with their competitors. Google would have addressed the censorship issue of the Chinese markets by joining with a local Chinese Internet
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