FlipFloor, Inc. was founded by TJ Campbell, Lijun He, and Emory Trouche to develop and market versatile flooring options. The company originated in Charleston, SC but set up its manufacturing warehouse and offices in Georgia. FlipFloor provides environmentally friendly, dual sided flooring that benefits various customer needs.
To the best of our knowledge, FlipFloor is the only heated dual sided flooring currently being sold in the northern states. Within five years, FlipFloor will be able to expand its market into Canada and we will set our global marketing plan into action. At the end of the first five years, we believe we will have secured eight percent of the carpet and rug industry. The company believes that its high quality, low price strategy will be successful within our target market.
2. Strategic Focus and Plan
Mission
The mission of FlipFloors is to market lines environmentally friendly, versatile flooring options. FlipFloor is always looking for new innovative ways to improve our products and to satisfy our customers’ needs, while providing challenging job opportunities, high returns to stockholders, and provide benefits to our community.
Goals
FlipFloor is hoping to achieve the following goals within the next five years.
• Nonfinancial Goals
1. To achieve high degrees of customer satisfaction
2. To improve and expand our product line every year
3. To develop a learning community for our staff and keep our retention rates high
4. To be among the top five flooring companies in the United States
• Financial Goals
1. To increase profit by at least two percent each year
2. To reduce our cost per unit through outsourcing our product, to decrease our cost.
3. To have public stock offerings by December of 2017.
Core Com...
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...ts rooms. It is significantly easier for wheel chairs, walkers and canes to navigate a smooth floor. Also, they wouldn’t trip on the edges as much as they might a normal area rug.
There are several different markets we would like to introduce our product into. Predominately, we would like to sell FlipFloor through a large home improvement distributor such as Lowes, Home Depot, Ace’s Hardware or even Walmart. As mentioned earlier we believe the most marketable points about our project include the fact that it’s easy to clean, transportation, and its convenience. The product is also easy to store and very simple to put together. With the simple dovetailed joints we don’t think the customer will need to pay a technician to install it. We don’t see this product as being geographically specific, and believe it would be marketed in most places in the United States.
The next segment is Commercial Product 's, which is suits of retail store fixtures and point-of-purchase displays for major retailers and specialty shops (Leggett & Platt®, 2011). So really what Leggett and Platt is producing in this segment is displays for other retail stores to use in their store. They do this because it dresses up the product they are trying to sell, if a customer walks into a store with only mattresses on the ground then they might not want to buy it. But if a customer walks into a store with a mattress in a display with a dresser and frame around it then they might be more interested in buying the mattress product. Some of these Commercial Products categories include: gondola and shelving, in-store displays, seat mechanisms and controls, furniture bases,
...mer base. Home Depot, as an organization, makes it evident that based on their success, the organization’s marketing strategy marks the shift that today’s consumers respond best to. Consumers no longer purchase products, they support organization they can realte to or they feel proud to support. Home Depot is an excellent example of the type of marketing campaigns that gains the highest return by its focus on branding the company as an organization with a heart, wanting to create a happy home for every type of American.
I plan on meeting with Mr. Sell again on the 8th of March to explore these different options. I will give a presentation on the various methods I just talked about here and talk about their relative purchase cost, operating cost, environmental impact, and ability to maintain structural integrity. I will also be making recommendations on the different the systems and how he should proceed with his home.
Great Tread designs, markets, and manufactures custom safety floor matting from their corporate offices and manufacturing plant located in Tyler, Texas. Great Tread serves their national and international accounts and employs 875 people. The company garners a sizeable market share of this ever growing and demanding industry. Great Tread designs, manufactures, markets, and sells safety mats, anti-fatigue mats, logo mats, interlocking flooring tiles, and Waterhog™ mats, and bonded rubber mulch for their national and international clientele.
Mansini began his business by building a small plant near Wilmington with that bank loan. Also, some of his relatives and friends assisted him financially. The small plant consisted of many temporary sheds where workers used to live and sleep and two floors of shoes. By the end of 1969, the company started operating.
To attract and retain exceptional people, we: 1) Hire the best, across all fields and from all backgrounds. 2) Support our people. We provide a nurturing environment of mentorship and training 3) Commit to our people’s growth. As a Firm, we work hard to provide the greatest opportunities for our consultants to stretch themselves and grow—as both professionals and people. 4) Promote people based on performance, measured by leadership and impact.
Reducing risk ; reducing the quantity of manufactured so that reducing burden of stock and burden of frequent discount sales
.Given the choice between two investment properties—both 3-bedroom, 2-bathroom, 1,700-square-foot single family residences listed at $125,500, one a turnkey in Stockton, California, and the other a fixer-upper in Chapel Hill, North Carolina—and the singular goal of turning the maximum profit on my investment, I would choose to purchase the Chapel Hill home. Because I believe that the listing price of that property is lower than its true value, and because I expect a growing real estate market to increase the value of the home by 10 percent over the next two years, I think that with an additional investment of $50,000 in renovations and a two-year buy-and-hold rental strategy, I could flip the Chapel Hill home for more than $180,000 in profit.
The Flipkart was founded in 2007 by Sachin Bansal and Binny Bansal, both alumni of the Indian Institute of Technology Delhi. They had been working for Amazon.com previously. The business was formally incorporated as a company in October 2008 as Flipkart Online Services Pvt. Ltd. During its initial years, Flipkart focused only on books, and soon as it expanded, it started offering other products like electronic goods, Air Conditioners, Air coolers, stationery supplies and life style products and e-books. The first product sold by them was the book, Leaving Microsoft to Change the World, bought by VVK.Chandra from Andhra Pradesh. Flipkart now employs more than 4,500 people.Flipkart's offering of products on Cash on Delivery is considered to be one of the main reasons behind its success. Flipkart also allows other payment methods- Credit or Debit card transactions, net banking, e-gift voucher and Card Swipe on Delivery. The company has employee base of over 4500 and Global Alexa ranking of 142 (10 in India) which is Best Ranking in Ecommerce product line category industry and regarded as the Amazon of India since 2007 Till 2013 Flipkart raised 541 million us dollar from market Naspers, Accel partner, Morgan Stanley and Tiger global is majority contributor . The online megastore integrated campaign consist of four sub campaign use same theme to convey the messages but different target audience and different group of peoples. All the campaign conceptualized by the same team that is Happy creative agency founded in 2007 by Kartik Iyer to the objective of provide the communication and design service to the client also to do great work have fun and be happy with belief of an idea can change everything. First campaign was “No kidding n...
More than just a sale promotion strategy Lisa and her team have built lasting relationships
Throughout time the business focus of OTIS have changed. Today the focus has moved from the manufacturing area towards a more total solution, where the most important is to provide a high class customer service. This is to be seen through their vision: “To become the recognized leader in service excellence among all companies – not just elevator companies – worldwide.”
Per the director of research and development for Eastman Kodak Mark Schneider, says that the plan is not just to cut direct costs. When the Outsourcing Institute asked companies to name the top three reasons for going extramural, costs showed up on 64% of the lists. But improve company focus, access to world-class capabilities, and free resources for other purposes were each mentioned more than 40% of the time (Forbes.com, 2007). Often, a different objective is to minimize the time and distance between a supplier's parts bin and a retailer's cash register, dropping the amount of manufactured goods inventoried along the supply chain. Whatever the reasons, unless a company has a plan in place and a marketplace that will soak up enough output so that it can function at optimum rates and costs, the burden of proof has shifted from why outsource? To why make it here?
The second way is to achieve low direct and indirect operating costs is gained by offering high volumes of standard products and offering basic no-frills products. Production costs are kept low by using less parts and using standard components. Limiting the number of models produced to ensure larger producti...
We must have the correct mind-set. We believe our students can learn; have high expectations; are willing to give extra help; find ways to make
IKEA is more than a furniture store they are a company driven by values (IKEA, 2014). The company seeks to make their consumers lives easier by providing them with modern, innovative, inexpensive products which they use to tackle daily home activities. IKEA Group has 298 stores in 26 different countries (IKEA, 2014). The company’s vision is “to create a better everyday life for the many people” (IKEA, 2014, para 1). Using innovative techniques for creating, producing, and marketing their products IKEA can provide consumers with durable products for reason...