Case Study Of Facebook

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Facebook is a social networking website that makes it easy for people to connect and share with their family, friends and things that matter to them. As demand and popularity expanded, Facebook became the largest social network worldwide. Over 1.4 billion people visit Facebook every month—and more than 900 million checks Facebook every day.
Facebook will benefit from operating the business accounts to enhance the social network for their users and businesses.

The Role of the Business Accounts

Facebook Pages are free and easy to set up, and help people find you on Facebook and in web searches. When you create posts, people can view them on your Page or may see them in News Feed—the constantly updating list of stories on Facebook. And when …show more content…

Facebook is a social networking website that makes it easy for people to connect and share with their family, friends and things that matter to them. For instance, Facebook allows users to create their profile, add others users as friends, exchange messages, share videos, and post status updates and photos. Since 2012, over 1.4 billion people visit Facebook every month—and more than 900 million checks Facebook every day. As demand and popularity expanded, Facebook became the largest social network worldwide.

Facebook has recently gained popularity as an online tool to help market businesses. Accessible via the web or the latest generation of smart cell phones and PDAs, Facebook's main goal is to give people the power to share ideas and make the world more open and connected. Businesses can use Facebook Ads to easily detect more people who may be interested in their products. Furthermore, businesses can build connections with their …show more content…

With Ads Manager, businesses can manage their ads and check their performance. Business can also get specific about who they would like to reach with their Facebook Ads. Here’s how they can create targeted ads for the people who’ll love their businesses.

Location

Reach your customers in the areas they live or where they do business with you. Target ads by country, state, zip code, or even the area around your business.

Demographics

The customers your business serves are on Facebook. Choose the audiences that should see your ads by age, gender, interests—and even the languages they speak.

Interests

When people are interested in your business, they're more likely to take action on your ad. Choose from hundreds of categories like music, movies, sports, games, shopping, and so much more to help you find just the right people.

Behaviors

You know your customers best, and you can find them based on the things they do—like shopping behavior, the type of phone they use, or if they're looking to buy a car or house.

Connections

Reach the people who like your Page or your app—and reach their friends, too. It's an easy way to find even more people who may be interested in your

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