Van Nguyen
MKTG 3513-801
Steve Udrisky
Monday, March 3rd, 2014
CASE 1.2 EFFECTIVE LAW OFFICE SOLUTIONS, INC.
BACKGROUND-HISTORY
Founded in London by John Marston, Effective Law Office Solutions (ELOS) Inc. began in 1985 as a printing company known as Printing Solutions, Incorporated, that worked with a wide variety of businesses in a number of industries. Despite being in highly competitive industry, Printing Solutions developed a reputation for customer service and opened four other locations in the United Kingdom over the next five years. However, after only a couple of years the company realized that many of its best clients were law offices. As a result, in 1990 the company made a strategic decision to focus exclusively on law offices-specifically, small to medium sized offices and legal counseling services. The company had found a niche focusing on law offices that did not have the expertise in-house to manage their printing needs. As part of the new strategic focus, the company changed its name to Effective Law Office Solutions, Inc. The name change reflected, in part, a new reality for the company as it was now being approached to take on more office duties besides printing such as stuffing, sorting, and fulfillment of the invoices, client correspondence, and other mailing tasks. Greg Braver was hired in 1997 to build a sales force. He was approached about the vice president of sales position at ELOS, he immediately saw the potential for the company and the opportunity for him to build a large sales force.
In addition to printing, ELOS found a niche helping attorneys manage two critical functions of their offices:
• Billing individual and corporate clients: creates invoices and documentation, mails them, and even inventor...
... middle of paper ...
...tion of some subcontracted new service
• Provide some suggestion for subcontracted companies in which part of the service performance can be improved
• Compare the companies which provide same category service to see their difference in service performance
• Subcontract the service to some complaints with better reputation and service performance
4. Effective manpower allocation
• Set the number of salespeople to different district according to the factual need (More salespeople can be allocated to larger office to handle larger workload
• Not exactly set 6-8 salespeople to each office, but depends on each office’s demand
The best strategy for the company now is focusing on customer wants and needs. Realize customer background, keep close contact with customers, and collect feedback and follow-up, customer orientations are the good implementations for this strategy.
Throughout the years, our qualified and dedicated team has successfully completed projects for various individual and business clients. Our extensively trained, skilled, and experienced professionals ca...
First, customer centricity is important to channel customer centricity into their company strategy. It will get the whole workforce on track. Next, the collection should keep their customer data up-to-date. They would benefit from building a stable foundation by bringing all of their current customer contacts. The brand should also save all documents including minutes-of-meetings, emails, offers, contracts, and every payment transaction. Then, the company should establish healthy customer relationships based on their customer profile. It is always important to follow-up on customers and to make sure they stay satisfied with the merchandise. Finally, it is all about the customer. Their response is very important. It is viable to surprise and impress their customers, as well as plan and implement multi-phase marketing campaigns(CAS
Focus on the needs of the customer and put the needs of the employee second, follow by the need of the leader as the last so to develop and grow the relationship of the customers while strengthening the
The industry has loyal customers with broad customer base that lowers the collective bargaining power of buyers to medium. The switching cost is very low and thus the customers can turn to a service provider who provide faster and innovative service but this is overcome by customized services and integrating into their customer supply chain.
A characteristic of the marketing concept is customer orientation. Business activities are mostly engaged to produce a satisfied customer. They are there to Stress on the desires and wishes of a customer this keeps businesses on track with their target market. The best marketing decisions are completed on the foundation of making a massive impact in the market and towards customers. The consumers/people
4 company’s skills and objectives, the customers they were trying to attract, the competitors they
...en these two areas is essential. Mission, vision and values are the key factor that directs the business strategies of the organization. Planning, decisions and activities are based on mission, vision and values. Organizational strategies assist in developing competitive advantage. All these tools assist the company to satisfy the customers by fulfilling their unmet needs. With the help of these tools, the organization maintains a strong bond with the customers. Satisfied customer assists the company to develop a competitive advantage. By executing the customer relationship tools, the organization has developed its competitive advantage.
Most of the people were using this strategy based on their own views. So they should come up with the ways in order to improve the selling platform. No proper strategy was made like how to sell the products in the market or how to keep the people motivated in order to buy the products of the company. Orders were taken from the telephone, websites and through many other sources, sometimes these orders were lost and making an impact over the customer satisfaction.
Numerous definitions of strategy exist, in most circumstances strategy can loosely be explained as an overall plan of deployment of resources to ascertain a favourable position within a market (Zablah, Bellenger and Johnston 2004; Grant 1994, p 14). Further, imbedded in many successful organisations are strategies, the importance of which is to remain relevant in the market, and successful in the various attributes of business; profiteering, employee motivation, maintaining sustainable core competencies, effectiveness in operation, or efficiency in the conduction of operations. Therefore challenges involved in the formulation and implementation of a strategy can revolve around the overall external market, as well as internal
The first portion of the novel is centered on understanding the essence of strategy. The understanding strategy, according to the author, is derived from truly comprehending what strategy
-Customers: The company felt the importance of being customer-centric and innovate by adapting to customer
The positioning school of strategy emphasizes making a strategy based on proper market analysis and logic so that organization’s product would have a dominant position in the market against other competitors. Furthermore, the positional school of strategy encourages competitive advantage over competitors while using decision-making and performance measurement tools such as the Porter’s five forces and the Boston Consulting Group Matrix to determine how to maintain dominance in the
The strategy book by Max McKeown is an excellent book for managers or leaders in general to read and follow in order to create a unique strategy for their business. The strategy book includes examples of strategies that were previously constructed and followed by small, medium and large companies. The book gives readers the chance to know the strategies that were employed by different types and sizes of business and how successful they were. These real life cases are what make the book so interesting and informative. The book is divided into different parts that inform the readers about formulating and then following the appropriate strategy.
company are being negotiated by the customers. According to Tony Nagle (N.D), the top 10 factors for successful
A successful business strategy will identify changes in the external trends in the market place. Plan out what the company’s future direction is. Set out the goals for the management team. It will identify a vision of where the company wants to be in the future. Keep all employees informed of the direction of the company.