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Competition in the auto industry
Critical elements of employee engagement
Critical elements of employee engagement
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Recommended: Competition in the auto industry
CAR is a 3,500-member organization that operates in the car industry in Michigan. Recently, the company has experienced a depleting figure in its sales staff with the organizations long-term partner who would make close to 20% of the turnover swapped to the organizations competitors. On the other hand, it is significant to note that CAR’s CEO’s stayed in the company for more than 12 months, an aspect that has always made it challenging for these individuals to initiate change in the organization as a result of the problems encountered in initiating costs and profits. Over the last years, CAR has been inhibited by new competitors from China that offer similar products at a cost efficient price thus attracting more consumers.
Identification
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The inclusion of this aids the organization to concentrate on the aspect of innovation and performance in achieving its goals (Dehmlow, 2016, pp.4). In considering this, it is therefore significant for CAR to incorporate efficient approaches of redesigning its organizational structure and initiating a new company structure in continuing its growth. On the other hand, competition from the Chinese rivals who have inhibited the market is also another challenge that the organization …show more content…
The change process should therefore focus on bringing change to the organizations structure, technology and workforce, an aspect that would require the CEO to ensure the organizations goals are clear and the staff members are involved in the process.
On the other hand, CAR may consider an approach aimed at gaining a competitive edge in the market against its competitor (Janich, 2016, pp.48). The company may consider enhancing its products or fairly pricing its products against its competitors, with another option being in internationalizing its business in other
If GM or other U.S. auto manufacturers fail, there will be greater opportunity for new entrants into the U.S. automotive sales industry. For these reasons, all manufacturers including GM that sell autos in the U.S. should continue to use a cooperative game theory strategy to ensure the industry recovers.
In this argument I will be focusing on Fox Car Rental, Inc. as the basis for a systematic analyses of the organization, as I identify the strength, weaknesses, opportunities, and threats to the existence of the organization and its operations. Also, I will be providing three pitfalls to strategic management. In order to facilitate my argument, the use of a strategic matrix analyses will be utilized.
The world of technology is ever changing and advancing. With the automotive industry in play technology is constantly surpassing what is available today with what can be done for tomorrow. Technology and the automotive industry go hand in hand with constant improvement to components of cars. Due to technology advancement there is competition within the car industry, especially between American car companies and European car companies. European car companies provide their buyers with innovative variety and revolutionary luxuries. European car technology is superior to American car technology due to their safety, entertainment, and luxury features.
Ford competes with other automobile industries on many factors such as price, quality, reliability, appearance, available features, and fuel economy just to name a few. Such intense competition within the automobile industry tends to put downwards pressure on prices, making it harder for Ford to put a price on vehicles that are similar to other cars produced by competitors. The challenging price environment puts pressure on Ford to increase value to customers while trying to dramatically reduce costs to achieve the similar pricing of competitors. Ford must be able to reasonably price vehicles so that customers still feel as if they are getting the best car for their money. Competitive pricing is a threat to Ford because it must increasingly rely on customer perceived value to differentiate its car quality from its competitors. Ford must be able to justify its pricing in an industry where resembling cars have similar pricing and nearly identical features. Ford’s pricing objectives must somehow be achieved as other competitors are cutting costs and improving their vehicles. Negative pricing pressure threatens Ford’s ability to provide outstanding value to its customers for smaller or comparable pricing within the competitive automobile
4) Viral-Quotient per Content (Any Media) - Most popular YouTube video was viewed 200,000 times. On an average, a video was viewed 1600 times. This builds upon the idea of Customer engagement, and Content distribution in the social space, that relates heavily to the very purpose of such a campaign. Also, this entire communication was user-generated, so the message didn’t look, at least to say, to be coming out in the form of ‘Company Promotion’.
Remove barriers: If follow these steps and reach this point in the change process, and will discuss the vision and build the support of all levels of the organization. The Organization shall review the organizational structure, job descriptions, compensation and performance systems to ensure they are in line with this vision. Create urgency for change to occur, it is useful if the whole society really wants. Develop a sense of urgency about the need for change. This can help the company Alphabet Games spark of motivation to get things moving. It will help to identify potential threats, and develop scenarios showing what could happen in the future. It also examines
Within this essay, I will discuss Toyota’s generic strategies, which include cost leadership and differentiation. I will then discuss their diversification strategies, in which they have ventured outside of the automotive
Introduction: Toyota Motor Corporation is a very successful automobile manufacturer that is recognized globally. They have continued to obtain and retain a competitive advantage over their counterparts, despite recalls over many years. Regardless of recalls, Toyota has been quick to rectify their shortcomings and continue to lead the automotive industry with their innovative measures. In this essay, I will discuss key internal factors for Toyota. Within those factors will include Toyota’s core competencies, which are what they do really well in comparison to their competition, three of their strength’s, which will include their posture within the automobile market and their heavy focus on research and development, and two of their weaknesses.
The three alternative strategies are: cooperative strategy: strategy alliance (focus on joint venture), international strategy: transnational strategy, and differentiation strategy: integration cost leadership and differentiation strategy. After we have finished on doing those three alternative strategies’ evaluation and selection, we agreed on using the differentiation strategy: integrated cost leadership and differentiation strategy (hybrid strategy) as the strategic alternative for Harley Davidson. In the next couple paragraphs we are going to discuss in detail how to implement the integrated cost leadership and differentiation strategy and action planning for Harley Davidson. The integrated cost leadership strategy and differentiation strategy is the business level strategy that most of managerial people consider as the hybrid strategy (www.ccsenet.org). The hybrid strategy has become the most important and successful strategy that attracted many organizations to choose and implement this particular strategy. As global competition keeps on increases, it is crucial for each organization starts to think about building its own economic of scale, lower production costs while developing on its innovative products or services for
of a firm to attain new forms of competitive advantage (Müller, 2011). It is due to these
The American Automotive Industry, popularly known as the U.S. Automotive Industry is one of the most rapidly evolving industries in North America. It is generally oligopolistic with a few players who in the past have been known to avoid price competition among themselves. The industry consists of industries manufacturing vehicles, car parts, replaceable parts and those engaged in assembling parts into complete models. However, the most dominant players in this industry are the vehicle manufacturers. The players design various models, produce the various parts that each model needs and assemble them into a finished product before availing them to the market. General Motors, Chlysler and Ford motors, dominate the U.S. Automotive mobile. They are popularly referred to as “The Big Three”.
The goal of organizational change management is to create a prosperous work environment through strategic change and applying those changes through the people side of management. Organizational change management is a branch of handling the outcome and strategies of new business processes, changes in organizational structure or cultural changes within a company. There are multiple components in understanding the techniques and goals of Organizational change management. The first part discussed will be on setting goals for an organization as it can be a complex process because if aimed too high, the goals will most likely not be attained and performance will deteriorate.
(4) Abel, Ivan, Maali Ashamalla, and Robert Camp. Competitiveness of the US Automotive Industry: Past, Present, and Future. Rep. 2nd ed. Vol. 10. Indiana: American Society for Competitiveness, 2010. Print.
The Ford family still controls the company through multiple voting shares, even though it owns a much lower proportion of the equity. Ford’s business strategy is the integrated cost leadership/ differentiation strategy; this involves engaging in primary and support activities that allow the company to simultaneously pursue low cost and differentiation. This strategy is flexible and enables Ford to use technology to control the production of a variety of products in moderate, flexible qualities and with a minimum manual interaction, whose goal is to eliminate cost verse product variety. Cost leadership is a strong strategy, but it can be undermined by the frequent changes in technology, the imitation of cost advantage and the loss of focus on consumers. Ford’s differentiation strategy focuses on developing a unique product that consumers are willing to pay for, and the combination of these two strategies enables Ford to stay on its core competencies.
The world is constantly changing in many different ways. Whether it is technological or cultural change is present and inevitable. Organizations are not exempt from change. As a matter of fact, organizations have to change with the world and society in order to be successful. Organizations have to constantly incorporate change in order to have a competitive advantage and satisfy their customers. Organizations use change in order to learn and grow. However, change is not something that can happen in an organization overnight. It has to be thought through and planned. The General Model of Planned Change focuses on what processes are used by the organization to implement change. In the General Model of Planned Change, four steps are used in order to complete the process of change. Entering and Contracting, Diagnosing, Planning and Implementing, and Evaluating and Institutionalizing are the four steps used in order to complete the process of change in an organization. The diagnostic process is one of the most important activities in OD(Cummings, 2009, p. 30).