Case Study Of Bldr's Marketing Strategy

BLDR’s marketing strategy will explain and support marketing mix component decisions, and its positioning strategy will explain and support how pre-cut framing systems stand out from competitors and other options.

By offering pre-cut framing systems, our marketing strategy reveals BLDR’s competitive advantage in each section of the marketing mix: Product; Promotion; Place; Price.

The product or creating section of the marketing mix represents the collaboration with customers to create offerings with value (Tanner & Raymond, 2014); and BLDR accomplishes this feat by offering pre-cut framing systems, which utilizes its manufacturing capacity strength in order to directly addresses its customers’ job-site labor shortage concerns. The pre-cut

For example, BLDR determines product costs to facilitate an understanding of minimum pricing that maximizes profits. The maximizing profits pricing methodology is used by companies who set prices in a way “to increase revenues as much as possible relative to their costs” (Tanner & Raymond, 2014, p.325). However through marketing research we uncover the other aforementioned pricing factors that achieve the most advantageous exchange of

Tanner and Raymond (2014) explain that marketing research answers questions and solves problems by collecting and analyzing pertinent information. In efforts to manage the research information as it is collected, BLDR’s data warehouse technology should be utilized, in essence developing a marketing information system (MIS). Of utmost importance is the ability to utilize BLDR’s customer relationship management (CRM) tool that continuously collects customer data, because it can answer questions pertaining to current customers. BLDR’s market intelligence will be constructed by utilizing trade journals, reputable economic data and trends, and competition website examination, as well as by conversations with industry participants, customers, and competitors while attending trade shows and local construction industry group meetings in target areas; and specific customer information gleaned by sales representatives is of utmost importance. While obtaining as much helpful information as possible, legal and ethical issues will be