More handpicked essays just for you.
The bottled water industry is competitive
Water pollution and the effects on clean drinking water
Competition in the bottled water industry
Don’t take our word for it - see why 10 million students trust us with their essay needs.
Industry Overview: In India, the tradition of serving the packaged drinking water goes back to 1965. There were two prominent categories of bottled water. They were Packaged Natural Mineral water and Packaged Drinking Water. This market of bottled water has emerged as rapidly growing and competitive markets throughout the world. The major target segments for this industry are touring and travelling markets. Apart from it, they also target higher income bracket group in the urban areas. One of the various reasons that lead to the growth of this industry is shortage of pure and safe drinking water in the cities. In industrial countries, consumers prefer bottled water for taste and convenience while in developing countries, unsafe water supply …show more content…
The mineral variant contains minerals such as magnesium sulphate and potassium carbonate and both of them are essential for healthy living. Over the years, Bisleri has acquired the title of market leader in the segment of bottled water. Its rigorous Research and Development along with the strict quality control procedures played a major role in Bisleri’s success. Also severe hygiene conditions are maintained within their plants considering the health issues attached with their product. The water first passes through the multiple stages of purification, which is further ozonized then finally it becomes ready for …show more content…
Their PASSION to constantly move from ‘customer satisfaction’ to ‘customer delight’ helps it in becoming the LEADER. Principles like CO-OPERATION, TRANSPARENCY and INTEGRITY further foster its growth. Identification of the problem: Shortage of pure water in metropolitan cities and rapidly developing new industrial hubs like Noida has created a huge market for packaged drinking water. With market growing at CAGR of 15% for last 3 years the net worth of packaged water market in India is approx USD1.5 billion. The market is expected to reach CAGR of 22% by Fy 2018 that is a market of worth USD2.7 billion. Unfortunately Bisleri, one of the oldest and largest manufacturers of packaged water is not able to tap the potential of this growing market. With new brands like Kinley gaining market share, Bisleri is losing its ground. The strategy used by Bisleri should aim at maintaining its brand value and customer loyalty. However, a number of things are pulling Bisleri down. All packaged water tastes the same so, Indian customers generally do not pay attention to brand they are buying. With no distinction between Bisleri and other brands customer loyalty seems a difficult task. Also illegal brands with same name but very poor quality product are also affecting Bisleri's market
Together, the passages “Business in a Bottle”, by Cynthia Barnett and “Selling Bottled Water: The Modern Medicine Show”, by Peter Gleick, portray how bottled water has taken a superficial and deceptive image due to false advertising and pseudoscientific claims by greedy bottling companies, whose purpose is to take advantage of a free resource in order to make millions in profit; destroying the environment as they go. Both passages expose the bottling companies’ manipulative tricks, in order to bring awareness and open the populations’ eyes to the lies they have been fed for many years, however the authors utilize distinct styles to achieve their goal. Barnett focuses on specific bottling companies’ data and incorporates analysts for support,
Cynthia Barnett and Peter H. Gleick both address the business behind the bottled water industry. In “Business in a Bottle”, Barnett explains how the bottled water industry started, how the industry is struggling with the law regarding drawing its water from natural resources, and how it uses its marketing to imply the false location on where they got the water (128-138). Barnett then concludes that the bottled water industry helps economy with the job opportunities they provided and that consumers do not really care about the content of their bottled water because all they care about are the “convenience, the packaging, and the price” (141). On the other hand, in “Selling Bottled Water: The Modern Medicine Show”, Gleick
As the bottled water becomes more popular, people prefer to drink bottle water over tap water. According to them, it has a better quality and taste. Unfortunately, people are being fooled by the water industries. The “purified” water, as its label, comes from municipal reserves. This research will discuss:
We understand the importance of our missions and the trust our customers place in us. With this in mind, we strive to excel in every aspect of our business and approach every challenge with a determination to succeed.
Development in the political arena would have been handled well if Coke would have evaded having to sell 49% of its equity by approving to start new bottling plants. The timing of entry into the Indian markets brought In terms of promotional activities, the advertising and giving away of free offers and vacations by Coca cola and Basmati rice by Pepsi, the coca cola’s goal in connecting the youth to the market, the different promotional TV campaigns in India using of celebrities, and the Pepsi sponsorship of cricket and soccer sports. In terms of pricing policies, Pepsi got a quicker market share by their belligerent pricing policies and coca cola’s 15-25% price cut down in the market. In terms of distribution arrangement, the bottling and packaging of products for better distribution around Also, to save and recycle the usage of water.
This is because only a small part of the population, particularly in developing countries, have access to water of acceptable quality. It is estimated that in some countries only 20% of the rural population has water of satisfactory quality. Based on these statistics, it is clear the urgent need for awareness about caring for water use. Almost without realizing it, we are seriously jeopardizing this essential resource, not for us but for our children's children and their generations, aware that in other parts o...
The bottled water industry has a high potential in growth rate and in the terms of sales volume or per capita consumption rate. For example, the United States’ capita consumption of bottled water lagged those of soft drinks by more than a 2:1 margin. In term of bottle water, the majority of sales volume has burden on single- serving PET containers than 5 or 1-2.5 gallon high density polyethylene containers which use for home or office. The single PET container has been satisfied by the customers because they are convenience and portable. So it could be purchased from a convenience store.
According to the “Competition in the Bottled Water Industry in 2006 Case,” bottled water industry became the one of the world’s most attractive beverage categories, as more and more people began to focus on health and fitness. Consumers start realizing the need of proper hydration, and they began purchasing bottled water instead of drinking tap water, because they were worried about safety of tap water, which tasted like chemicals. Actually, tap water contained chemicals, such as chlorine and fluoride, which are harmful for human body; however, this problem was solved when the bottled water was brought to the market. Due to bottled water’s convenience, purity, and portability, and safety, bottled water industry began to rise rapidly. During
-Customers: The company felt the importance of being customer-centric and innovate by adapting to customer
From a business point of view, it seems so ignorantly deceptive, yet it is absolutely genius. With a little marketing, bottled water has become a huge success. However, it is killing the environment and the water is usually comparable to tap water regardless. The “The Story of Bottled Water” is a very well-made short film that takes viewers into the dark world of manufactured demand.
As if its environmental costs weren't enough, bottled water also hurts your wallet. Tap water is readily available from...
The Coca-Cola Company is global well known company. The Company re-entered Indian markets in year 1993. The company had to leave earli...
The consumption of contaminated water can be dangerous for health reasons and several people have passed away from these water-borne diseases. Some of these diseases include Cholera, Typhoid, Dysentery, Giardiasis, and Malaria. These unfortunate diseases are currently the cause of numerous deaths, especially in small children. The availability of clean water can prevent many problems in low-income communities. The available resources for clean water are very rare, so these water sources need to pass through a process of water sanitation in order to just be sustainable to drink, “The world’s surface is made up of approximately 80% water, which is an indestructible substance.
This competitive advantage has been rendered sustainable as other players have found it difficult to catch up with the company's competitive strategy. In spite of this clear advantage, it was noted that the company faces some challenges being the world leader in soft drink distribution. The canning and bottling of the product which is done in many countries have now fallen into the hands of independent companies, thus it becomes hard for a given company to control the quality of the packaging
Indira, K., and Romit, S. n.d. Drinking water quality in rural India: Issues and approaches. http://www.waterawards.in/suggested-reading/wateraid-drinking-water-quality.pdf (accessed November 10, 2010).