Case Study Of Beetle International Company

Executive Summary

The food industry in America has not been explored to the fullest in America and the world at large. The Beetle International Company undertook research and surveys in the food industry in order to have a way of filling the gaps in the market. The vision of the company seems blurred from the eyes of the public. However, a unique and smart business and marketing strategy will work magic for the company. Last year, more than 898,000 businesses were opened in America (Helga, 2014). Most of them were created by entrepreneurs who envisioned developing a service or product for the identified target group. However, most of them failed because of lack of the relevant skills and challenges in the different industries. This research shows the initiation of the business, the weaknesses, strengths, opportunities and threats. It lay out the marketing strategy of the company in reaching to the different segments of the customers

Introduction

Beetle International is a vicious goods and service oriented company that is venturing into the crowded exporting industry in America. The company aims to be a multinational food company which intends to establish itself as one of the best suppliers of sweet snacks and peanut products such as peanut brittle, peanut butter chocolate bars and peanut brittle among others. It was formed by a couple of young people with entrepreneurial skills in order to fill the gaps in the market. Peanut products are nutritious and healthy for human consumption and hence their demand is always high. The group took advantage of the ready market in America and abroad and aimed to utilize the business insight and skills of the group members. The company aims to start exporting its products to less developed cou...

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...g out to a different customer classes. In this case, product promotion can be a significant approach in reaching out to the people. Pricing can also be a significant approach in reaching out to a different customer segments. Goods can be sold in a friendly manner to encourage customer use. Moreover, the company can establish several distribution outlets in different cities which can also work as customer care centres. Customers can be encouraged to visit the centres in case of queries or any special interests.

Conclusion

In summary, the Beetle International Company can advance its market over time through the provision of quality goods and services. The company should maintain its rewarding system in promoting its employees for future growth. In addition, it should focus on its marketing and operational strategies in order to thrive in the competitive food industry.