Organization & Product
BASIC is a Creative Agency that connects brands with consumers through systems and stories. BASIC positions brands so they matter in culture by creating systems, platforms, campaigns and experiences that resonate with consumers through shared values and interests. The result is genuine positioning, lasting relationships and ultimately… brand growth.
At the core, BASIC does four things better than anyone else, and those are: Making Brands Believable; Telling Stories; Pushing Brands to “Be More Human;” and Creating Great Content.
BASIC’s approach to brand building is focused on developing authentic connections through shared values and interests. By taking this approach, the platforms that BASIC creates allow consumer/brand
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Working with clients like Hyundai, Quiksilver, The Chargers, Sony, HTC and Flud, BASIC is now being recognized amongst other leading creative agencies as a leading firm in the space, and has grown a reputation for providing award-winning creative and exceptional client relations.
2: Strategic Plan & Focus
Mission Statement
BASIC is a Creative Agency that connects brands with consumers through systems and stories. BASIC positions brands so that they matter in culture by creating systems, platforms, campaigns and experiences that resonate with consumers through shared values and interests. The result is genuine positioning, lasting relationships and ultimately… brand growth.
Overall Goals & Objectives
Overall, BASIC’s goals are to create memorable work, tell stories and push brands to Be More Human – the agency’s core philosophy. BASIC believes that in order for brands to connect with people, they must understand and address their needs. BASIC helps their clients obtain a deeper understanding of their target market so they can attract, involve and sustain meaningful relationships with their
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San Diego is full of Web Design, Development, Mobile and Branding agencies. So getting the agency differentiated from the crowd will be priority number one.
BASIC’s self-promotion and marketing strategy has been heavily-focused on content creation and distribution as well as a combination of Inbound marketing through blogging, public relations, article submissions, social media marketing, Organic SEO, quarterly email marketing, analytics and on-site optimization. That focus on content creation will continue as BASIC implements email and mobile marketing, but it will also be complemented by a new focus on experiences and event marketing as the agency moves downtown this
The marketing mix refers to the set of actions, or tactics, that a company uses to promote its brand of products in the market. Price, Product, Promotion and Place, are known as the 4Ps that make up a typical marketing mix. As marketing evolves, there are additional Ps that can also be included in the marketing mix, however, focusing on the 4 core Ps of the marketing mix, price, place, promotion and Product, taking an in-depth look at the aspects of Victoria’s Secret in general and in terms of the selected product. All the elements of the marketing mix influence each other. They contribute to the business plan for a company and if managed correctly, can give it a great success. In order to successfully master marketing mix, it needs understanding,
Kevin Keller’s brand equity model is known as the Customer Based Brand Equity Model (CBBE). This model was first introduced in his book, Strategic Brand Management. According to the model, a company must shape how customers think, feel, and act towards a product in order to build a strong brand. A consumer must have the right type of experience around the brand, which foster positive thoughts, opinions, perceptions, beliefs and feelings. By building strong brand equity, customers will recommend company products and will buy more of them. Moreover, this increases brand loyalty and decreases brand switching to competitors. One’s memory consists of a network of associations and connecting links, and any association ever processed about a brand
We understand the importance of our missions and the trust our customers place in us. With this in mind, we strive to excel in every aspect of our business and approach every challenge with a determination to succeed.
The principles of marketing (The Times 100, n.d) are a range of processes concerned with finding out what consumers want, and providing it for them. This involves the ‘4ps’ of marketing; price, place, product and promotion. The product decision in any company involves dealing with goods that should be offered to a group of customers (Jobber & Ellis-Chadwick, 2012). Burberry maintains a product line with great width and scope in which their products fall into two main categories; fashion or continuity. Their fashion products are designed to be responsive to fashion trends and are introduced on a collection to collection basis (Burberry, n.d). Continuity products however have life cycles that are expected to last for a certain time period. Burberry also has 3 primary collections; womenswear, menswear and accessories, with the variety of products they can utilize their product mix greatly. Burberry also has...
On the other hand it has made it much more competitive for viewers attention. Creating a unique brand, utilizing all the tools available and being consistent can offer a good return.
Once the target market has been identified it is important to develop a marketing strategy. In today's fast paced, information overloaded society; conveying a message about a product seems to be more difficult than ever. The consumer is bombarded with advertising everywhere they look. Today advertising not only exists on television, radio, magazines, and newspapers, it can be found on billboards, park benches, in our mailboxes, on buses, taxis, at sporting events, and on clothing.
The following plan is intended to provide a basic marketing communications plan for a fictitious company. The company in question operates in China and produces soft drinks, particularly adult soft drinks. The information in the plan has been sourced from various textbooks and online research including the National Bureau of Statistics China.
They are committed to making a difference every day; continually improving. better to keep us the best. The guiding principles Delighting their guests They will strive to understand our client and guest needs by listening. to their requirements and respond in a competent, accurate and. in a timely fashion.
This is the first and most basic step in the purchase decision process. Marketers can effectively initiate consumers’ awareness of a need with the right advertising campaign. For instance, the concession advertising prior to the start of a feature movie is geared toward making movie goers aware that they” need” a drink and a snack. Information search is the process where consumers gather information on a pro... ... middle of paper ... ...
[1] Aaker, D.A. and Jacobson, R. (1996) Building Strong Brands. New York: The Free Press.
· Promotion- In our essay we will be focusing fundamentally on the promotion side of the marketing mix.
Creating a creative advertisement that stands out from the crowd is essential for any company’s growth. A common communication strategy is for companies to break through competitive clutter in order to shape consumers attitude and intentions. A creative ad is able to catch the attention of onlookers with the added wow factor. Interest in an ad is influenced by surprise, information and benefits. Comforts fabric softener ad (See appendix 1), is a great example of this as the ad displays a perfect visual for their product with an added touch of humor to draw potential customers attention to the ad. Their ad clearly conveys the message of their product without the need of a
Marketing professionals create, manage and/or enhance brands in order to create or bolster demand for the product. A successful marketing plan will help assure that consumers look beyond just the price or function of a product when making a purchasing decision, in part, a well planned marketing effort will create a “feel good” association about the product the consumer is about to purchase (Petty) A key part of a career in marketing is to understand the needs, preferences, and constraints that define the target group of consumers or the market niche corresponding to the brand. This is done by market research. This is accomplished through market research, essentially using survey techniques, statistics, psychology and social understanding to help gather information on what consumers want and/or need, and then designing products, or services, to hopefully meet ...
Situation Analysis: Murphy Goode faced a “brand awareness” issue in the era of an emerging generation fluent in the language of technology, according to an article published in the Public Relations Society of America. It wanted to position itself as a lively, lighthearted and charismatic entity while attracting a new target audience, millennials, according to PRSA.
The second step deals in creation of proper brand meaning through powerful and unique brand connection with the customers. The third step involves invoking positive brand response while the fourth one involves engaging the customers so as to build a brand affiliation aimed at enhancing active brand loyalty. However, some building blocks are requisite in order to achieve these steps. These...