EXECUTIVE SUMMARY
An entrepreneur is an innovator or developer who recognizes and seizes opportunities; converts those opportunities into workable and marketable ideas; adds value through time, effort, money or skills; and assumes the risks of the competitive marketplace to implement these ideas (Kuratko, 2009). Arnold Aranez is one such entrepreneur. He has used his skills to develop a unique product line that fills a niche gap in the market.
BACKGROUND
Arnold Aranez was brought up along with his 2 younger brothers and younger sister in the North Western suburbs of Melbourne. Arnold’s family hails from the Philippines. He is a family man; a husband and a loving father. He completed high school at Kealba Secondary College and went on to complete a Bachelor of Information Systems at The University of Melbourne. Currently based in Hong Kong, Arnold works at one of the worlds top insurance companies; AIA Hong Kong. Other than his work in insurance Arnold has independently established Aranez.com; his own business which he founded in 2011. Aranez.com sells luxury leather cases for smart phone devices .To date Aranez.com has sold a variety of cases to customers in over 30 different countries.
ARANEZ.COM
Aranez.com is a design, manufacturing and retail business that focuses on producing high-end premium cases for mobile phones and other small electronic devices. Including cases made from such as high quality materials such top quality kangaroo leather. Arnold is involved in all aspects of this endeavor he designs each case himself. They are manufactured in house and sold directly to the public via the Aranez.com website. His business has a global reach and has sold products to customers in 31 countries.
Arnold established h...
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...little initiative. As said by Thomas Edison “Genius is 1% inspiration and 99% perspiration” [3]. To simply come up with a good ides or recognize a gap in the market is not enough.
Success is about doing your homework. Spending time and effort in research and preparation. It also important to never underestimate the advice you can get from others. Always ask questions. Learn from the examples and mistakes of others, “those who can not remember the past are condemned to repeat it” [4] as quoted by George Santayana.
CONCLUSION
As demonstrated in this report and by the course material covered in class, being an entrepreneur is an approach that though commonly associated with business, can also be applied to all aspects of our lives. To achieve success in all our endeavors we should approach all we do with the entrepreneurial ethos of vision, passion and planning.
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The characteristics discussed in the article is important to possess in order to be entrepreneurial.
IDEO faces the decision of whether it should shortcut its product development process to meet a client’s time frame, or request a product launch extension so that IDEO has enough time to carry out a complete development process. IDEO’s client, Handspring, has requested that IDEO create a competitor to the Palm V, which IDEO helped to develop. IDEO faces the task of reconfiguring a palm-like product that meets Handspring’s desire to provide a lower-cost palm product with interchangeable cards and an enhanced design aesthetic that will appeal to a larger customer base. Dennis Boyle, former team leader on the Palm V project and soon-to-be leader on the Visor project, must decide whether or not to commit to Handspring’s short development timespan, which would inevitably lead to development shortcuts.
Throughout our lives we all experience a variety of things that help us define what success means to us. Some people look at success in a materialistic sense, while others take a more spiritual approach. Regardless of the way we view success or the factors that influence that view, we each have our own very unique Personal Philosophy on the subject. Personally, my philosophy is that the implementation of success strategies is key to achieving what one chooses to define as success. I have found that the three most effective success strategies I can use for years to come are being a critical thinker, improving concentration, and being an active listener. All three of these strategies are very practical and relevant to both my educational and professional pursuits, and therefore have proven to be the most effective in regards to my Personal Philosophy of Success.
For years the Swiss watch industry had a competitive advantage on the watch market, in fact they had little or no competition and often had waiting lists for their watches. In fact, in the 1950’s the Swiss held an estimated eighty percent of the free-market share (Keegan, p 219). Their product was of high quality and held great appeal to their target market. Despite their success they only had a small corner of the potential market as the majority of the world’s population could not afford a Swiss watch. In the 1970’s electronic watches were introduced to the market. In...
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