Case Study Of Apple Computers

It’s a story of rags to riches. In a small garage back in 1976, Steve Jobs and Steve Wozniak began a company called Apple Computers. The duo began designing personal computers. They wanted to make computers smaller and cheaper and available to everyday consumers. In the beginning it was a struggle to get the business product to sell. Steve Jobs had a vision an appreciation of how technology could change the future. (biography.com) In order for Apple to be successful they need to make sure that their product offered what consumers were looking for. They designed products that consumers had a need for. During the design phase they were sure to design products that were user friendly. The design format needs to also be simple. Another important

Their savings and production were found to be the greatest by having their product built by suppliers in China. At what cost? Apple understands that to create a truly great product that these great products begin with the production line. Apple and its suppliers need to be productive on ways that are ethical and environmentally safe. A company at its peak performance needed to address these issues immediately. Apple hired independent contractors to conduct audits to oversee the working conditions of over 1.5 million workers. Apple is holding these suppliers accountable by not only setting the highest standard for their code of conduct in the industry, but also to make sure that every day these standards are

Apple wanted to make sure that each of their employees was treated with dignity and respect. Each year Apple continues to implement changes with their suppliers that will continue to focus on valuing not only the consumer but the employee and environment. Human Rights, equality, environmental protection and education are items that Apple continues to proactively improve. Some of the issues that Apple has had to address with its suppliers are underage labor and environmental standards. Apple understands the importance of audits and corrective actions, but they also believe that their greatest opportunity comes with empowering its employees and providing the education that is needed. Millions of dollars have been spent in order to make sure that over 2.3 million workers were trained on Apple 's code of conduct. (Apple progress report 2015) When it comes to environmental standards Apple has diligently worked with its suppliers to make sure that the environment and planet are preserved. By auditing and monitoring ways that they environment can be improved, Apple employees were able to save a half billion gallons of