Case Study Of Alibey International Trucking Company

Executive Summary

Alibey international trucking company was established in Turkey in 1999. It is one of the small scale trucking companies, and owns ten trucks. These trucks are also available to transport food or food ingredients. The company’s objective to transport goods between the Middle East to Europe or Europe to the Middle East. Alibey international trucking company is usually hired by other large scaled trucking companies such as Willi Betz. When the company`s trucks hired by other trucking companies, there are a commission fee that Alibey has to pay. These commission fees are related to goods weight, destination distance. For instance, if final destination is more than 3000 km, commission fees are higher because the total bill is in bigger amount. Basically, commission fees are related to total bill amount.

Big companies such as Willi Betz do not get any job from local companies, just because their freights is usually is not enough to load whole truck. If a local company has to transport its own product, it has to contact with international trucking council. These councils also charge a fee from local companies and also they charge a fee from the companies they hired such as Alibey. At the end of the fiscal year these fees come up to hundreds of thousand dollars. In order to avoid paying these fees Alibey International trucking company will change its marketing plan and directs it to the local companies in Middle East and Europe.

Product/ Service Description

Alibey international trucking company is located in Duzce, Turkey. Alibey international trucking company is in business over years and strategically located two big cities, Istanbul and Ankara, and two big ports; Haydarpasa port and Zonguldak port in Turkey...

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... just started to rise, it will be a good business opportunity for Alibey International trucking company to work with small scaled companies.

Here are some other reasons why Alibey choose small scaled companies as a target market. There are so many companies willing to work with Alibey, just because they will not need to pay extra money to transport their goods. Working with these companies will allow Alibey to have better understanding about customer needs and relationship. Alibey`s number of trucks is not enough for working with big companies. To work with bigger companies, there are many competitions out there and Alibey does not have enough economic freedom to deal with them. Alibey has already developed some customer relationship with some of the small scaled companies in Europe and Middle East. Using these references will help Alibey to have more customers.