Case Study Of Airasia

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3.0 Discussion and Recommendation
3.1 Advantages:
In order to deal with the huge debt, Tan Sri Tony Fernandes started the assessment and planning and he reformed the airline become short-haul low cost carrier and only focus on domestic flight, which also known as Low Cost Carrier (LCC). Due to domestic flight can reduce a lump sum of overheads and engineering cost compare to long route flight. So that AirAsia able to offer at the lower fares for the customers (AirAsia, n.d.). It attracted more customers to choose AirAsia to flight in domestic because the air ticket is affordable for everyone. Therefore, there is an existence of slogan of “Now Everyone Can Fly”. Through the slogan, the company has attract more and more people around the region choose AirAsia as their first choice of transport among other airline companies.

Another business practices that implemented by AirAsia is self-service policy which allow passengers able to self-check-in through online, mobile check-in and also kiosk check-in. This policy caused the passengers satisfied with AirAsia’s service. That is because with the online self-service, the passengers can receive immediate advice, solutions and trouble-shooting for any concerns or difficulties that may arise and giving an ease of mind. According to AirAsia …show more content…

When AirAsia offer a lower air ticket price for the passengers, the other airline companies also give discounts for the passengers in order to compete with AirAsia. This could result cutthroat competition in the market. Based on president of IndiGo airline, Aditya Ghosh said that almost everyone is throwing extremely low and competitive fares in the market. Even though AirAsia India had expanded fleet by adding one more aircraft and new routes, the company was forced to slash fares to attract customers. Consequently, IndiDo Airlines suffered a decline of 7.4% in profits amid low fares (Nikkei Asian Review,

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