Case Study: Medtronic's Case

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1) What were the performance issues in the 1970s and in what context? What were the root causes that Medtronic nearly lost its leader position in the 1970s and 1980s? Looking initially into the case, it’s possible to see that the major reasons for the drop in productivity and market share of the business resulted from mainly market forces to include increased competition, regulations and product control, and the rapid pace of pacemaker technology in the overall market. Furthermore, Medtronic itself suffered from internal departure of workers (forming new rapid competition/startups), failure in product development (lack of new value and differentiation), and disaster in two major lines of pacemakers. Spin-off and copied pacemaker design and tech pushed out Medtronic’s market position and allowed early adapters and late followers to outperform and innovate ahead of Medtronic’s, despite its first mover advantages earlier in the past decade. Medtronic, through faulty product development mentioned later, produced late entries that were behind in features, compatibility, and even ability to operate/work (leading to uncertainty and fear of implementing any further Medtronic products, thus a 70% market share loss in 1970). With that being said, the major reason(s) why Medtronic suffered various performance issues was its structure in strategy, business making decisions, and product development team architecture. In other words, its’ NPD structure (defined as a Functional Team Structure) failed to adapt and perform with an ever increasing business size, market, and rapid pace of new innovation and design in pacemakers. While mentioned as being the core of success early in the business, it has come to pass as an inefficient system. Manager... ... middle of paper ... ...e breakthrough projects/products. While a Autonomous plan sounds like a better fit due to full dedicated and full time work and focus in major breakthrough/platform projects, the potential shortfalls such as expense, spinning off from core business, and ability to make own processes and procedures. With that being said, the business does need to create a new organizational structure to meet the new market demands and clients. The most effective thing to do would be to implement a Ambidextrous organizational, so that multiple focused business groups (such as Existing and Emerging) with a loosely couple structure (greater network effects, increased flexibility, continued shared adherence to standards/practices and strategies of the core business) to quickly adapt and provide the “new” innovative demand in RF tech and be able to provide more custom customer demands.

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