Mcdonald's Case Study Essay

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Case Study on McDonald
Suman Malla
International American University
BUS 700 Capstone: Advance Strategy and Competition
Teacher: Prasanna Pokharel
Date: May 15, 2016

History of McDonalds: In history, McDonald company is a very old company. McDonald family migrates to United States in late 1930. The head of McDonalds family Mr. Patrick McDonald established his food court business named as a “The Airdrome” a special name of hot dogs. The business of McDonald’s slowly increases and added a drinks and other Hamburgers items. After slowly rising the business, they think to shift their business in big buildings with good facilities of food items and resources. In the year 1940s, the food items business is named as a “McDonald’s
After doing the analysis on research they found that the most popular, acceptable and profitable item in the menu is Hamburger. That’s why the McDonald’s company is more focusing on Hamburger items and eliminate the other foods items. Along with this, McDonald’s Bar B Que is renamed as a McDonald’s only. By this way, the McDonald’s become the one of the largest food court business in the world and its has a very popular rich history of past. McDonald’s is only the restaurant in the world who starts its business in franchising according to the cultural of area and have a restaurant all over the world. Only in the California they have a more than 47 million customers. It shows that the popularity of their business among the populations. Along with this, they are serving a quality of product in cheap price, so they are creating the opportunities, values and ration in the market then others
Some of the strength and opportunities created by the changes made in business are
Firstly, they established their business to attract the customer which arrives from the air bus because of the simple and common in menu. When the customer and air buses increases, their sales are increases and demand for the hamburger is high, so they are mainly focusing in the Hamburger products.
And then, they start doing business in their own building and renamed the company as a “McDonald’s” with the expansion of their business. In the USA, this was the time that the McDonalds starts doing business in concept of franchise. So it becomes the one of the top largest company in food chain business. The company is more focusing on satisfaction of customer about their product without compromise the quality of food and customer services. They comparatively change the strategy and made a decision of marketing campaign to attract the more

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