Case Study: Lendlease

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About the Company Lendlease is a leading international property and infrastructure group, with a business model that contains three basic components. Those three components are development, construction and investments. In development, they focus on developing communities, apartments, retail areas and social/economic infrastructure. In construction, they focus on defense, commercial, residential sectors and pharmaceutical buildings. In investing, the investment management platform also includes the Group’s ownership interest in property and infrastructure co-investments, retirement living and US military housing. Lendlease is an Australian company but has business headquarters in 4 regions of the world. These regions are Australia, Asia, Europe…show more content…
They are: Respect, Integrity, Innovation, Collaboration, Excellence and Trust. All the values work towards the company vision to “Create the Best Places”. Along with the company values, Lendlease also has 5 Pillars of Value. They are: Financial, Health and Safety, Our Customers, Our People and Sustainability. With the financial pillar, Lendlease is able to continue to expand their pipeline and deliver quality earnings to its employees. Health and Safety is a main focus of the company, so they work to make sure that all employees have access to the right tools to keep up their mental health and wellbeing. Customers are an important part of the company and their profit so Lendlease works hard to make sure that each interaction with the company is a good and memorable one, to keep them coming back. The people that work for Lendlease are the best advocates for the company and are the main interaction that consumers have with the company. Finally, the last pillar, sustainability, with the changing world, Lendlease is driven to create places for people that keep the idea of the environment in mind (Lendlease,…show more content…
As the firm’s prices increase, the customer demand for their product (buildings) decreases. I was able to figure this out with numbers I received from the 2016 Annual Report. Lendlease produces a normal good, so as the income of the consumer/customer increases, the demand for Lendlease should increase. The crossed elasticity depends on whether you are looking at a competitor of Lendlease or a company that complements Lendlease. A competitor would put you at a crossed elasticity above zero, meaning that as the price of the competitor increases, the demand for Lendlease would also increase. If you were looking at a complement of Lendlease (an electrician, plumber etc.), you would have a crossed elasticity below zero. So if the price of using an electrician/company goes up, the quantity of buildings that Lendlease can produce goes down, since it costs more per project to use that

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