Case Study: Immediate Problem Of Yourhome

Immediate Problem. The immediate problems YourHome are currently facing are the unprofessional and careless actions demonstrated by YourHome’s store managers on its Twitter account and rising requests from different medias for the interview. There are two alternatives that may be implemented. This will be addressed through various criteria, including impact on stakeholders, impact on brand image, ease of execution, and cost to the company. The first choice is to distance the company from the problem and stay silent. The second choice is to acknowledge the mistake and promise to improve in the future. Each option was carefully analyzed and scored in order to find the best solution. (See Exhibit 1)

Distancing the company from the problem and staying silent is not a favorable decision. Simply waiting for the entire situation to die down on its own will incur detrimental consequences to YourHome. By staying silent after its unprofessional and careless actions, there is a high probability of losing its valuable stakeholders, incurring distrust from its customers, and damaging its brand reputation. It is most important for YourHome to regain its brand image among the criteria. Therefore, even

This will require many action steps to proceed; the ease of execution and cost to the company are the least favorable between the alternative. However, this is the best alternative to regain YourHome’s stakeholder’s trust and its brand image – secureness and safeness. YourHome will demonstrate ethical practices and show that any mistakes that were unintentional by apologizing its mistake and promising to improve in the future. This will maintain its brand image that differentiates itself from the other competitors, saving larger financial losses in the future. Therefore, considering YourHome’s long term stability and its growth, this is the best alternative to