Name: Sukirthan Sirigantharayan
IDENTIFICATION OF PROBLEM(S) A few challenges that Dow Corning Company face are that customers wanted lower prices for the products which was the “dilemma of the day, but question of survival in the global arena” (Dow Corning). Few customers did not want to pay for the additional service provided and only wanted the product itself, especially if they had prior knowledge of what and how the product worked. Due to this issue, Dow Corning Inc. had created a second brand, Xiameter – product only brand, which solely focused on providing consumers with the product without the service which operated via web. By producing the brand, Xiameter; they forecasted a risk, which would cause the Xiameter brand to cannibalize
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The original brand was Dow Corning which offered their consumers the product plus additional service but was found expensive. The second brand, Xiameter, was mainly only for consumers who knew what product they wanted and do not require assistance or extra service. Dow Corning Inc. made both models successful by explaining the differences between the two brands including the benefits. Most customers valued the services offered by the original brand and some customers purchased from both models due to the different benefits that were …show more content…
Some recommendations that Dow Corning should consider to help grow their company are to analyze the competition and learn from what they are doing. They should be able understand both the risks and rewards when entering the competition or trying launch a new brand and try to come up with some new ideas in how to attract consumers which the competitors haven’t done. Dow Corning needs to make sure they are able to differentiate themselves from the competitors in ways that will catch their consumer’s
Companies realize what people need and they take it as sources to produce commodities. However, companies which have famous brands try to get people’s attention by developing their products. Because there are several options available of commodities, people might be in a dilemma to choose what product they looking for. In fact, that dilemma is not real, it is just what people want. That is what Steve McKevitt claims in his article “Everything Now”. When people go shopping there are limitless choices of one product made by different companies, all choices of this product basically do the same thing, but what makes them different is the brand’s name. Companies with brands are trying to get their consumers by presenting their commodities in ways which let people feel impressed, and that are some things they need to buy. This is what Anne Norton discussed in her article “The Signs of Shopping”. People are often deceived by some famous brands, which they will buy as useless commodities to feel they are distinctive.
Brand extension failure: Colgate's Kitchen Entrees frozen dinners, Smith and Wesson bicycles, Frito-Lay Lemonade, Maxwell House Ready-To Drink Coffee and Clairol's “Touch of Yogurt” shampoo are great examples.
Woodward Farm Inc has two divisions; farm equipment and farm supplies. In regards to the farm equipment, they produce two models: AZ42 and AZ45. The company is deciding whether or not to stop producing Model AZ42 because its revenues are much less than the revenues of the AZ45. Their competitor, Taylor Company, is selling more of Model AZ42 but Woodward farms does not seem to care since their AZ45 model is bringing in much more revenue. Joanne, in accounting, uses direct labour hours as the base for computing the overhead rates and does not want to change that. The overhead costs are $2,700,000. Janet, the plant manager, is concerned about how complex it is to produce Model AZ45. As well the company is facing a decision about their
At Wister manufacturing the company was faced with a serious problem, when the main supplier to the company pushed back its next order for the next two months. Which has put the 19 employees that work for Wister manufacturing in the fate of the companies hands of being laid off for 90 days. With nothing to do for 90 days and enough money to pay the 19 employees for up to 3 months, they decided to pay there most productive team over the next 3 months and instead of spending there work days with the company they will be doing work in the community with non profit organizations. The key issue is that there is a miscommunication between the employees and the company and the company didn’t fully communicate what they were actually intending to do which caused the employees to not be happy. The solution that was given to them only caused resistance between the employees and the company simply because they were not aware of the problems that where occurring in the company. Instead of being told of the incident the employees received a memo with a solution. Given the idea the employees felt as if this was a step away from their termination from the manufacturing company. That being said Employees also faced challenges that hindered them even if they wanted to do the job, which where transportation because of the location of some of the events. Which brings me to the second issue, which is the company’s schedule of community service events. By the company only addressing their problems they neglected the needs of their employees because they didn’t see how it would affect them psychologically. The events conflicted with many of the employee’s schedules and are a human relations and safety issue the compa...
In recent years many manufacturing companies have exceeded the technology for residential, agriculture, construction, landscaping, forestry and engines, yet John Deere is still one of the best products that people use everyday. Questions come up whether the company’s products are proven, simple, more efficient, and integrated machines that are capable of developing engines. Some of the merchandises are strong-featured to survive the extreme vibration, temperatures, and duty cycles found in off-highway conditions. This paper will demonstrate Economic Environment, Socio-cultural Environment, Global Environment, Competitive Environment, Governmental Environment, and Technological Environment of John Deere Corporation (Leslie, 2014).
W.L Gore is one of the biggest multinational companies of the world. The USA- based multi-national manufacturing company, which was founded by Wilbert L (Bill) in 1958, is famous for producing fluoropolymers products, especially industrial application, electronic signal transmission and medical implants. Today, the company’s business network has been spread in the globe. Nevertheless, due to some problems and issues in the company’s marketing strategies the company is failed to satisfy the customers’ demands. In the past, the company was successful and attained satisfying market shares in the market as its products were in high demand. Despite its constant efforts, it has to lose its market shares to emerging companies. Especially, the Chinese companies with innovative market strategies and affordable products have greatly threatened the market of W.L. Gore. L...
thirty year span in order to increase the size and the scope of the company.
OCF built data warehouse in 1987. They had selected a combination of IBM’s DB2 relational DBMS, SQL query language, and TERADATA database machine to support the data warehouse.
The Consumer and Industrial Products, Inc a company where their headquarters is based in the United States , also doing business internationally with facilities in Europe, Asia and South America. They are a manufacturing company what produced well known products to individuals and industries. This company is experiencing a great deal of trouble with their internal Payable Audit System (PAS) and how it would purchase goods; receive goods and pays for them. They are challenged with the redundancy and the lack of productivity to their system. They were finding ways to lower costs and eliminating steps in how these processes are getting accomplished. They decided that they needed to change their system and the way they did things at their business. There are some people, their roles and departments that will be closely involved with the process of this project. Some of these important roles will come from Ted Anderson director of disbursements, Peter Shaw the user project manager and Linda Watkins project director for the Payable Audit System (PAS). In addition, the Steering Group and the IS management department will have some important roles to the project too. Finally, there will be several major problems with the development of the project and how the one person would deal with these issues.
GC3’s sources of competitive advantage come from their simple strategy of selling quality products at an affordable cost (Great Cups of Coffee, n.d.). This simple strategy has helped the company achieve financial success and increase the drive for expansion. Their Pittsburgh team with their customer service and training program are also valuable resources. They will be valuable id the company is able to use it to their advantage and implement it across all divisions. Also, their willingness to take strategic risks, and provide an overall focus on growth of the organization provides a competitive advantage. By taking risks, the company has demonstrated that it questions where the organization stands and what changes need to be made to sustain success (Hunger & Wheelen, 2011, p. 2).
In 1979, Chipman-Union was a medium size company which primarily manufactured unbranded socks sold as private label merchandise. The market of socks in the U.S. was characterized by severe price competition and limitation of product differentiation. There were only two companies which manufactured branded socks, and companies except those two companies had 20% gross margins or below. To get higher gross margin, CU had to venture into new business branded socks. They began to investigate the marketing program for the new product, and recognized that there were not only valuable possibilities, but also problems they would have to solve before launching the product.
The second problem was solved by the brand is a simplification of choice. Every day consumer is faced with many similar products, and he just physically does not have time to compare all the annotations, the percentage composition, indications and specifications (f...
Coca-Cola. And Apple. Two companies from two very different industries, yet both have such strong brand identities, it has become iconic. A brand identity should be “the heart and soul of a brand.” [2] (Aaker, D. A., 2010, p. 68) But it’s not just a strong brand identity that has made these two brands internationally known. In both cases, it has been a strong combination of brand identity and well-considered packaging, which have put them at the forefront of their respective markets.
Pricing. Our product is priced lower than our competitors in our industry. Even though our competitors have a different kind of product compared to us.
...ials to make their products rather than using materials that carries hazardous materials. There widespread of products help expand the company all around the world, and inspire the world with great performance and design.