Case Study: Devondale

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Devondale is an Australian company that specialized in selling wide span of dairy categories, such as, milk, spreads, and cheese products. This company is formed in 1950 with dairy farmers as their major suppliers. In 2013 – 2014, Devondale is contributing around 3.4 billion liters of milk or estimated around 37% of the Australian market, and generating $2.9 billion dollars as the revenue in excess.

Currently, Devondale has more than 2500 suppliers / shareholders that are participating in this large export company. The majority of the products are often being distributed to many countries such as Asia, Middle East, and North America and Americas. In international market Devondale is seen as Australian number one dairy company and seek to

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