Case Study: Comcast

analytical Essay
1159 words
1159 words

For this week's blog submission, I will use the "Comcast is tuning up an online TV service" article to speak on Comcast's recent strategic management process. This unlikely service adage mimics the recent deal made between Disney and the Dish Network. The Philadelphia Inquirer article deals with plans to add a streaming live TV service to its future service lineup. I believe that Comcast is strategically posting to elevate its resources to compete with market changes in the in providing an a la carte approach to programming for its existing and future customers. Comcast has already entered into the streaming TV service with, TV Everywhere, Watchable app and Xfinity on Campus applications. Furthermore, Comcast’s NBC Universal owns about 30 …show more content…

In this essay, the author

  • Analyzes how comcast's strategic management process mimics the recent deal between disney and the dish network. the philadelphia inquirer article deals with plans to add a streaming live tv service to its future service lineup
  • Opines that comcast is forced to adopt the a la carte offerings due to many of its competitors are starting to offer the cord-cutting services.
  • Explains that at&t's product comes with some setbacks that might not take over comcast’s customer base just yet. directv now has four price tiers, from $35 to $70 a month.
  • Analyzes how kodak failed as technology changed the way we take pictures with the advent of the digital camera. comcast is attempting to not suffer the same fate by shaking up the market by making bold moves.
  • Opines that comcast's strategy evaluation of the customer base and competition in the sector influenced its decision to join the cut the cord movement.

the customer base and competition in the sector influenced its decision to join the cut the cord movement. Customers were looking to services that cut the excess fat from their needs and stopped using the conventional to the more economical with value added to the client, and this is what will determine the success of all the traditional paid TV companies. Comcast is attempting to meet the needs and expectations of their customers while fixing the shortfalls evaluated of their closest competition by capitalizing on capabilities that the competition currently doesn't offer. Comcast has a bonafide delivery system in which Netflix and Sling TV do not currently have. By embracing the streaming of competitors content through its X1 platform and the set-top box opens up endless possibilities for Comcast and the ability to bundle services will make sense for the consumer looking to save some money and have the content they want and not what the packages used to offer. I believe Comcast's use of the Strategic Management process of outlining it's organizational and developing the services and products necessary to reach the budget conscience customer is a positive step forward. Comcast adequately evaluated the effectiveness of a winning strategy by assessing their internal capability and strengths (X1 and the ability to deliver broadband Internet) and external forces (Dish Network and DirecTV streaming services) that influenced their strategy of execution. This plan incorporated a low-cost alternative to their closest competitor, the ability to have Netflix and Sling TV streamed directly to their set-top box instead of the use of a particular streaming medium all works for Comcast remaining relevant in the market. Since these moves are so recent, I feel that to measure and see if this business venture is not only successful there needs some data to support rather than opinion and where they may have missed the mark

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