For this week's blog submission, I will use the "Comcast is tuning up an online TV service" article to speak on Comcast's recent strategic management process. This unlikely service adage mimics the recent deal made between Disney and the Dish Network. The Philadelphia Inquirer article deals with plans to add a streaming live TV service to its future service lineup. I believe that Comcast is strategically posting to elevate its resources to compete with market changes in the in providing an a la carte approach to programming for its existing and future customers. Comcast has already entered into the streaming TV service with, TV Everywhere, Watchable app and Xfinity on Campus applications. Furthermore, Comcast’s NBC Universal owns about 30 …show more content…
the customer base and competition in the sector influenced its decision to join the cut the cord movement. Customers were looking to services that cut the excess fat from their needs and stopped using the conventional to the more economical with value added to the client, and this is what will determine the success of all the traditional paid TV companies. Comcast is attempting to meet the needs and expectations of their customers while fixing the shortfalls evaluated of their closest competition by capitalizing on capabilities that the competition currently doesn't offer. Comcast has a bonafide delivery system in which Netflix and Sling TV do not currently have. By embracing the streaming of competitors content through its X1 platform and the set-top box opens up endless possibilities for Comcast and the ability to bundle services will make sense for the consumer looking to save some money and have the content they want and not what the packages used to offer. I believe Comcast's use of the Strategic Management process of outlining it's organizational and developing the services and products necessary to reach the budget conscience customer is a positive step forward. Comcast adequately evaluated the effectiveness of a winning strategy by assessing their internal capability and strengths (X1 and the ability to deliver broadband Internet) and external forces (Dish Network and DirecTV streaming services) that influenced their strategy of execution. This plan incorporated a low-cost alternative to their closest competitor, the ability to have Netflix and Sling TV streamed directly to their set-top box instead of the use of a particular streaming medium all works for Comcast remaining relevant in the market. Since these moves are so recent, I feel that to measure and see if this business venture is not only successful there needs some data to support rather than opinion and where they may have missed the mark
Founded in 1966 and based in Calgary, Shaw Communications is a Canadian telecommunications company that provides telephone, Internet and television services as well as mass media related services. The Company operated through three principal business segments such as Cable, consisted of cable television, Internet, Digital Phone and Shaw Business operations. Satellite, consisted of direct-to-home (DTH) and Satellite Services. Lastly media consisted of television broadcasting. Shaw Media operates as conventional television networks in Canada, Global Television, and numerous specialty networks. It provides customers with entertainment, information and communications services, utilizing a variety of distribution
In December 2009, Comcast announced its intent to acquire a majority stake in the media conglomerate NBC Universal from General Electronic. “our decision to acquire GE’s ownership is driven by our sense of optimism for the future prospects of NBC universals and our desire to capture future value that we hope to create for our shareholders” says Comcast CEO Brian Roberts( 2009): The planned acquisition was scrutinized by activists and government officials; their concerns primarily was the potential effects of the vertical integration that the acquisition could create, as Comcast is also greatly involved in cable television and internet services in a vast amount of the media markets.
Television, the phone, and the internet. These inventions have uniquely shaped the 20th century and have led to the 21st century being known as the age of information. These services are the primary ways we communicate, express ourselves, and reach out in our ever increasing global world. In the United States, these services are provided by a number of different firms, chief among them is Comcast, being the largest provider of Cable and internet in America, and a large telephone provider. Next to it stands Time Warner Cable, the second largest provider of cable in the United States. The decision for Comcast to buy Time Warner Cable for forty-five billion dollars in 2014 has led to many criticizing the merger, calling it a monopoly. Others have called the whole cable system an oligopoly. For it to be a monopoly or an oligopoly, it would have to fit their respective categories. The merger between Comcast and Time Warner Cable would not create a true monopoly, but would give it significant market power because it has monopoly resources and can be considered a natural monopoly. It will also further its power in a market dominated by oligopolies. People argue that it is not a danger to Americans for this merger to happen, but when one looks at the practices Comcast already uses, it paints
Management practices are highly followed in today’s workplace and for good reason since evidence suggests successful companies follow these strict practices. Regulating employees through a program that is setup to promote success is what the five management practices are about. Discussed will be the management practices of planning, organizing, staffing, leading, and controlling and how they relate to the corporate environment of Comcast Corporation through my personal experience.
Cable companies spend billions of dollars each year on items such as infrastructure costs, programming costs, technology development costs, mergers and acquisitions, and interest costs (mentioned in Section 3). Typically, the cable markets companies have no choice but to pass on the costs to consumers. However, as identified in Section 2, the demand for cable industry products is elastic, stemming from the fact that consumers are extremely price sensitive; increasing costs could hurt Comcast’s growth and ability to remain retain customers.
Comcast Corporation is a global media, and technology corporation with two primary businesses, Comcast Cable and NBCUniversal. Comcast Cable is one of the top nation's largest video, high-speed Internet and phone providers to home-owner customers under the XFINITY brand, and provides these services to businesses as well. NBCUniversal operates news, entertainment and sports cable networks, the NBC and Telemundo broadcast networks, television production operations, and television station groups, Universal Pictures and lastly Universal Parks and Resorts.
My career has been centered on technology starting at the age of 15 at CompUSA. I spent seven year in the organization until they were liquidated due to exceptionally poor financial management and a lack of brand unity. During this time I was heavily investing in school and other facets of life, so I only climbed a few levels to become a supervisor. Since the closure, I have been with Comcast building my career as a leader in this organization. I have held numerous positions in my seven years with Comcast, most recently promoted to Operations Manager in a new organization called the Billing Center of Excellence in January of 2013. My two peers and I operate a 360 seat contact center in St. Paul which handles roughly 13,000 customer relationships
Years later, the Telecommunication Act of 1996 triggered dramatic changes in the competitive landscape. SBC Communications Inc. established itself as a global communications provider by acquiring Pacific Telesis Group and becoming the new AT&T. The merger of AT& T and BellSouth, along with the ownership consolidation of Cingular Wireless and YELLOWPAGES.COM, will speed convergence, competition and continued innovation in the communications and entertainment industry, creating new solutions for consumers and businesses and positioned to lead the industry in one of its most signifi...
1. How was Lincoln able to grow and prosper for so long in such a difficult commodity industry that forced out other giants such as General Electric, Westinghouse and BOC? What is the source of Lincoln’s outstanding and enduring success?
Growing from a small provider of a few thousand, the company has grown to be a massive conglomerate encompassing far greater than simply cable services. Now owning NBC Universal, Comcast exerts great power within the market, employing a variety of strategies to expand itself and remain profitable. When it attempted to merge with Time Warner cable, several strongly opposed when considering the massive power it already possessed. In addition, growing sentiment against cable providers has resulted in the reduction of subscribers. Despite this, Comcast is in a high period of expansion within the business cycle. However, it should remain cautious of the changing environment of how consumers obtain television
They are planning to integrate their broadcasting company and studio group into a single business. Since they are following in the fashion of many others within the industry, they can project that this change will allow them to better manage their money and it will provide a simpler way for them to make more money. This is because the company's focus will shift to being in only one place. Right now, especially in the field of news broadcasting, there is a push to have more of a positive outlook on changes in social issues. The company will have to address whether or not this fits into their image, at some point in the near future, and make a decision. According to World Economic Forum, as the media and entertainment industry continues to innovate its content (which is based on new technologies and changes in consumption habits), and change formats and business models, it must also balance its economic imperative and social role. So a challenge to the industry, as a whole, is to keep producing transcendent and inventive programs while also remaining up-to-date with popular culture. Finally, Twenty-First Century Fox Incorporated must be sure to be innovative in keeping the company up-to-date as the industry of media and entertainment is constantly changing. The challenges they have include keeping up with changes and advancements in technology, studying and estimating future consumer patterns, adapting to newly emerging business models, and being ready for the entrance of new competitors into their market. To face these issues, they must learn to simplify their operations, understand consumers, provide new and interesting content, and invest in many new business ventures. In fact, the media and entertainment industry is facing more changes now than it has ever before, so it is
Comcast Cable’s intent during the next five years is to continue increasing their market share by providing superior customer service to their existing customers and any potential customers. They will continue building their customer base through increasing residential and business service accounts. Comcast will continue
Supporters of the Net Neutrality Act want the Federal Communications Committee to reclassify broadband ISP’s as common carriers. This would have companies give the same service to every customer, unlike “paid prioritization”. Netflix, a movie and tv show streaming provider recently signed a deal with internet providers Comcast and Verizon that increases the speed and quality of their streaming on the providers networks; Netflix is one of the bigger supporters of Net Neutrality . Some advocates claim that rules should be in place to expedite the priority of internet
We intend to exploit our leadership role by continuing to target and enter segments of the communications market that we believe will experience rapid growth or grow faster than the industry as a whole....
The idea inspired Reed Hastings and Marc Randolph, and then they founded Netflix in Scotts Valley, California in 1997 (Netflix, 2014). The company comes into play by developing a subscription-based streaming platform for movies and television shows. Unlike the traditional movie rental businesses such as Blockbuster and Redbox, Netflix’s innovation offers service via Internet, and it does not have any physical stores but instead delivers DVDs through postal mail in the U.S. Since then, Netflix has become the world’s leading internet television network with constant growth of customers to over 48 millions members in more than 40 countries in the North America, Europe, and the Latin America (Netflix, 2014). In this analysis, the main focus is examining the current market environment for Netflix. It identifies the type of market structure that Netflix is currently competing. The analysis also expands on the competitions, product differentiation, pricing strategy, and measuring the level of easy entry-and-exit.