Case Study: Apple Inc.

Apple Inc. was found in 1976 by two college dropouts Steve Wozniak and Steve Jobs. They both had the same vision of changing the way people use computers. They loved technology and were very detail oriented, especially Steve Jobs. He was the one who wanted the best and aimed for perfection. His dedication to technology and love for the process of making modern computers changed the world and the way people use the computers in these days.

Steve Jobs wanted to create different, unique and unusual computers for consumers. He wanted to create personalized computers for working professionals. Computers that will change the business world and the way people look at it. He was full of ideas and ready to put them in to work. Steve Jobs was known for being very selective and involved in hiring process. He believed in hiring the right people in order to succeed. Apple is known for its toughest interviewing process and for hiring the best of the best. Jobs was very controlling and monitored his employees work and demanded perfection. He was very involved in the process of creating computers and programs.

Apple is taking over the world by providing the best and modern technology to its customers.

In 2011 Jobs offered a CEO position to Tim Cook, based on his background, education and many years of experience in the industry. Unfortunately, Steve Jobs passed away right after Tim Cook took over the company. Many thought the Apple won’t be the same without its number one visionary and leader. Apple was number one company in the computer industry at the time and many were in fear it won’t last and the value of the stock and company will drop without its