It shows how as Tesla continues to innovate, it’s leading the auto industry, and it’s far ahead of competitors when it comes to developing electric car battery technology,” (Fehrenbacher). Tesla has improved on its battery chemistry to further the range of their cars, and even increase acceleration. The new battery will be introduced into the Model X, their SUV, and the Model S, their sedan and will keep the electric range of those vehicles much higher than the competition. The other benefit of electric vehicles is the immediate availability of power and torque. Tesla has taken advantage of this physics phenomenon and stored 792 pound feet of torque in their sportiest model, the Tesla Model S P100D.
Serves as a backbone to their plans of global expansion. Without these stations, even with the long range the cars offers, it is always a need to charge and refill the batteries. The production of a Tesla car, is being controlled all and alone by Tesla. Their factories are owned and operated by Tesla, and with the acquisition of Grohmann in Germany, they have further expanded their production to Europe. Also, mentioned earlier with a joint venture in China could further help the expansion into the Asian market.
Introduction Tesla Motors, Inc. is an American company that designs, manufactures, and sells electric cars and electric vehicle powertrain components. Tesla Motors first gained widespread attention by producing the Tesla Roadster, the first fully electric sports car. The company's second vehicle was the Model S, a fully electric luxury sedan. Tesla also manufactures and sells electric powertrain components, including lithium-ion battery packs, to automakers, including Daimler and Toyota. Tesla's CEO, Elon Musk, has said he envisions Tesla as an independent automaker, with the goal of eventually offering electric cars at a price affordable to the average consumer.
INNOVATION IN INDUSTRIAL PRODUCTION Topic Innovation in Industrial Production-Forbes News Main Theme Tesla’s Innovation are transforming the auto Industry Main World Region America Subthemes Desirable Electric Vehicles (EV) and Transforming Auto Industry from ICE vehicles to electric vehicles Introducing Main Theme The main theme in this article is how Tesla’s innovations are transforming the auto industry. The company has innovated and produced desirable electric cars like Model X doors. The proponent of this argument hold that the losses that Tesla has had are just short run and hold that Tesla is producing extremely needed electric automobiles. These vehicles have fast speed and go long distance over other rechargeable cars (Gregersen, 2016).
The mission statement of Tesla Motors Inc. as pointed out by CEO Elon Musk himself, “To accelerate the advent of sustainable transport by bringing compelling mass market electric cars to market as soon as possible.” Says Musk. He later goes on to say that creating a cheap and energy efficient car first time around is nearly impossible, so they decided to go with a sports car the first time around, to target the high class to be energy efficient. Tesla’s plan for the future includes making more and more affordable energy-efficient
Tesla Motors Case Study Tesla motors is a company that produces and sells automobiles. Tesla is not any old automobile company. Tesla specializes in all electric cars that run 100 percent on battery and focuses on the future. Tesla is looking into the future and realizes that fossil fuels will eventually run out. Tesla is moving toward a zero-emission future for the better.
MARKETING STRATEGY A startup company has decided to launch an electric car (eco car) and have asked you to advice on this proposed launch. Introduction: The automobile industry is India is one of the world’s largest industries, they are the 6t largest produces of passenger cars in the world. They have an annual production of 23.37 Million vehicles for the year 2014-2015. There are around 3,695 factories producing automotive parts in all of India. India is also a prominent exporter and is expected to have a strong growth in the future.
Tesla is to be considered as a new high tech automaker that produces and sells top of its class electric vehicles and power trains. Utilizing its competitive advantage the automaker has positioned itself through its technological leadership and exploiting its competitive differentiation. That is to deliver high rated environmentally dependable vehicles with the benefits offered by most premium cars already in the market and beyond. There is no doubt this segment leading technology will continue to evolve, but most importantly, the list of patents the company holds will hedge against new entrants and imitators, enabling Tesla, domination of the market in the short term while the future of the EV segment is define. It is important to mention as well the expertise the company has been able to create, and the culture of innovation it aims to sustain.
Other auto companies are catching up in the meantime. Many of its competitors have incumbent advantage of manufacturing and production. Furthermore, they have well established service networks and have developed strong customer loyalty over the years. In my opinion, Tesla Motors are headed in the right direction with building their brand but with time, diversification of their product line, creating and maintaining competitive advantage, establishing electric car culture in society will decide their fate as a successful brand.
That is why the relatively new concept of battery operated cars should look to already successful auto makers for example. Battery powered cars are becoming more and more marketable with more research and a developing consumer base. Although there is plenty of development to ensue, this paper can help marketing managers figure out the best way to utilize the power of new technology and, in time, have a consumer base that desires battery powered cars for various reasons. This paper will show an array of issues that support an argument for the marketability of cars that operate on battery power. Battery powered cars are more complex than they sound.