i. Industry Five-forces: Tesla is the threat to the electric vehicle and clean energy industries. These markets have historically not be financially successful in the US. That being said, some of the companies that were in the auto making industry before Tesla are making design changes that put them onto a more competitive field. Nissan, Ford and GM have come out with their own versions to the electronic car, the Leaf, Focus, and Bolt. Both of these vehicles have a much smaller price tag compared to Tesla and the brand name recognition of two established car manufacturers. Tesla has vertically integrated significantly reducing the power that their suppliers have on their bottom line. Tesla is developing their own battery factory, they have …show more content…
Driving Forces. Historically the electric vehicle has not been a desired product by a large segment of the driving client base. Recently this has changed as more and more governments (local and federal) have been interested in supporting a more environmentally friendly vehicle. The US Federal government, for example, has been giving tax rebates for the purchase of an electronic vehicle to help buyers get over the initial sticker shock of the product. In California there are additional tax breaks as well as HOV lane access etc. (VanDenSteen). Across the world there has been more of a push away from oil dependence. The electronic vehicle allows individuals to become less oil dependent. As the retail-ability of the electronic vehicle and electric storage devises also becomes more profitable additional investment firms are interested in supporting the production …show more content…
The Remote Environment (STEEPDG analysis) i. What national and international developments influence the firm: Recently more governments have been implementing tax breaks to those that wish to buy electric cars as well as implementing requirements on major auto manufacturers to have a certain percentage of their sales to be in fuel efficient electric cars. This environment has make it easier for the electronic car to be an option for development. Where the government has not been as supportive to the Tesla business model is in the arena of dealerships. In a few states within the US there are requirements that auto manufacturers use third party, franchised dealerships to sell their cars. Tesla worked around this to provide car sales online, but this may get more local government push back in future. The world economy is also bouncing back, slowly, from the last recession. This bounce back has given more opportunity for capital purchases and inflation is currently at historically low rates. This is the environment in which car purchases can and do
The 2006 documentary about Who Killed the Electric Car shows the determination of several California citizens whose willpower was to keep the electric car alive and running. The first existence of the electric car under General Motors (GM) dates back to 1996 when they launched the EV1 electric vehicle. And although several consumers took to this new form of transportation, a car that was powered by an electric motor in place of the basic gasoline engine, GM decided to take back its newest technology and removed all existing EV1’s from off of the streets. With several upset consumers who were concerned as to both what GM and the government were up to and how they could get their cars back. Overall, the fact behind why the electric car became such a superior commodity and then vanished was the question being asked. The electric vehicle was destroyed during 2004 and 2005 because a car of this statue was far ahead of its time and greater parts of consumers were not about “going green.” Today the electric car has begun to revive itself because of the existence of global warming, and the efficiency of the electric car is rising. In other words, the electric car has been brought back to life, and many automobile manufacturers are gaining interest.
Buying a car is usually going to be the first big purchase a person will make in their life. It is actually considered the second biggest purchase, right behind buying a house. Cars now can do things like park themselves and even drive themselves. Electric cars are also a thing that is getting a lot of attention and studies show that they will be what dominate our streets and highways in the near future. Many people turn to electric cars because they are very efficient to our pockets. Not spending money on gas for the rest of your life is a huge selling point for many people. The problem is that recharging your car takes so long that sometimes it is not even worth it. Electric cars are also very good for our environment. Electric
Tesla Motors Case Study Tesla Motors is a company that produces and sells automobiles. Tesla is not an old automobile company. Tesla specializes in all electric cars that run 100 percent on battery and focuses on the future. Tesla is looking into the future and realizes that fossil fuels will eventually run out. Tesla is moving toward a zero-emission future for the better.
Chiefly, and most apparently, it is the goal of Tesla Motor to generate demand for Tesla vehicles (Andrade, Holloway, Payne, Roy & Sheffield, 2015). In turn, demand will drive leads to the Tesla sales team (Andrade, Holloway, Payne, Roy & Sheffield, 2015). Tesla will continue to build long-term brand awareness, in addition to continual management of corporate reputation (Andrade, Holloway, Payne, Roy & Sheffield, 2015). Tesla Motors will expertly manage the existing customer base to create loyalty and increase customer referrals (Andrade, Holloway, Payne, Roy & Sheffield, 2015). Additionally , Tesla Motors hopes to enable customer input into the product development process (Andrade, Holloway, Payne, Roy & Sheffield, 2015).
The focus of Tesla Company is on a niche in the automotive industry, which is building and selling electric cars. To a company like General Motors, the electric cars line of business is considered a side business, hence it only needs to study the patterns of Tesla’s cars then build on of its kind that will take Tesla out of business (Debord, 2015).
Electric cars are attempting to bring on an uprising. A modern company, Tesla Motors, is bringing the all-electric car to life. Tesla has been very successful in the past couple of years, engineering a vehicle that will impress safety standards. Although it has been quite a bumpy ride along the way for CEO and founder Elon Musk of Tesla Motors. Tesla has big plans for the future. However, the plans will not be necessary unless Tesla is allowed to sell their vehicles directly to the consumer and not through dealerships.
Tesla Motors initially gained widespread attention by manufacturing the Tesla Roadster, the primary totally electrical sports automobile. The company's second vehicle was the Model S, a completely electrical luxury sedan. Tesla additionally markets electrical powertrain elements, as well as lithium-ion battery packs, to automakers, as well as engineer and Toyota. Tesla's CEO, Elon Musk, has said he envisions Tesla as an independent maker, geared toward eventually providing electrical cars worth cheap to the typical client.
Tesla will help improve the environment by reducing air pollution and by reducing fossil fuel usage by using electricity instead of gasoline. This will make the world a safer and more efficient environment. This will further improve how our future
Despite its success, Tesla Motors has been facing serious challenges throughout its history, for example:
This has resulted in exposing many automobile users to unpredictable prices of fuel. These issues were, however, the reason for the inception of Tesla Motors so as to bring into existence another set of automotive which serves the similar purpose but uses another form of energy that is electricity to drive them instead of the disadvantageous gasoline-powered engine. This invention was influenced by a number of factors in terms of its planning and performance (Hunger, 2010). Factors affecting Tesla’s planning and performance. The success of any organization, just like the Tesla Motor, largely depends on the planning of the activities by the management team in the company.
The substantial increase in the demand for EV’s came just in time as we are slowly but surely running out of oil. Some estimate that by the year 2040, 35 percent of all vehicles will be electric (Sullins, 2017). An article from the U.S. Department of Energy stated that “Electric vehicles hold a lot of potential for helping the U.S. create a more sustainable future. If the U.S. transitioned all the light-duty vehicles to hybrids or plug-in electric vehicles, we could reduce our dependence on foreign oil by 30-60 percent, while lowering the carbon pollution from the transportation sector by as much as 20 percent (energy.gov, 2014). It’s obvious that gas-powered vehicles have harmed our planet with their emissions. Although EV’s cannot reverse that damage that has been done, they can eliminate, or at least slow down, the inevitable demise that our planet is headed towards. Along with the beneficial environmental factors that correspond with electric cars, there are also beneficial financial factors. The average American spends about $2,000 on gas annually. In the future, charging stations will charge roughly $12.00 for a full charge, which is about 300 miles. This means that the average American will save about $1,400 per year on these specific car
Tesla has managed to build a notable brand name for itself not in the electric car market, but in the overall automotive industry. Its brand performance offers a robust, reliable and unique image that gives customers the satisfaction that electric cars can be stylish, reliable, hassle-free and much less bulky than internal combustion engine vehicles.
The US auto industry was dominated by what is known as the ‘Big Three’, being General Motors, Ford and Chrysler. The big three America auto makers enjoyed market dominance until the
Tesla is highly recognized for its excellent lead in the enhancement of a sustainable future. In summary, there is a need for protecting the environment to become cleaner, greener and sustainable one. With the number of vehicles that operate globally on petroleum and diesel, the environment will be wasted and totally degraded in a short time. It is important to apply such new technologies for the better of the future. Tesla been a pioneer in this industry has brought about changes that can be applied to change the world. For this reason, as many companies as possible should embrace the strategy of Tesla in the development of a sustainable future.
The Capital investment, skilled and licensed labour force, technological advancements, working with good quality suppliers is considered big barriers of entry into this industry. The future requirement of electric cars and hybrid vehicles has opened this industry to some new entrants like Tesla.