Case Analysis Of Swisscom

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Forerunner in corporate responsibility
Swisscom’s corporate responsibility activities focus on issues which have high relevance for stakeholder groups and at the same time are closely linked to the company’s core business and thus entail market opportunities. ¬Swisscom’s vision is of a modern, forward-looking Switzerland: a country of great opportunities, particularly in the field of sustainability. Specifically, Swisscom focuses on the following six areas as strategic priorities. For each of these it has formulated a long-term target for 2020:
• Climate protection: With the help of its customers, Swisscom wants to save twice as much CO2 as it emits throughout the entire Group and along the entire supply chain; for example, by avoiding commuting thanks …show more content…

The importance of culture should never be underestimated. It is an important factor and it can even become to a core competency of high value. One reason for that is because competitors can not replicate a culture. It is a unique feature of a company and can become an important factor of the company’s success.

Financial Situation and Challenges
According to 2015 full-year report, Swisscom’s net revenue declined by CHF 25 million (–0.2%) to CHF 11,678 million in 2015 compared with the prior year. Net income declined to CHF 1,362 million (–20.2%), largely due to non-recurring items. Swisscom’s capital expenditure dropped slightly by CHF 27 million (–1.1%) to CHF 2,409 million( Swisscom financial report, 2015).
Though Swisscom has a solid business performance in Switzerland, it is still a challenging environment which needs a lot of adjustments and transformation.The declination shows a challenging situation that every telecomms firm are facing.
Based on both physical and intangible properties, we developed the following SWOT analysis for Swisscom.
Strengths Weaknesses
Switzerland's leading telecom provider
Market share: Strong Customer

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