Case Analysis Of Next Step

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Ramona faces a difficult decision after her trip to the headquarters of Next Step Herbal Health. Next Step offered her a lucrative starting salary plus commissions, and a junior manager position. Ramona should not take the position with Next Step due to its questionable business practices, the dismissiveness of the Next Step recruiter when questioned regarding the company’s ethics code and the CEO exhibiting non-ethical and immoral behavior. First, Ramona was able to research and discover that Next Step may be using forced purchase tie-in agreements with its distributors, which is legal in some cases. According to Cornell University Law School, while not all tying agreements are illegal, they can be if they meet certain criteria. Tying…show more content…
people in the corporate world,” inferring that researchers are not sent around the world in search of innovative products. If Ramona easily found this on the internet, Next Step is likely practicing false advertising. Dillon states, “In many industries, false comparative advertising is still common. Companies therefore need to remain vigilant in monitoring the development of this legal field so that they can readily identify competitor false advertising.” According to Dillon, false advertising is harmful to a company as it has the potential to damage their reputation and lose goodwill among its customers (2015). This should also damage the credibility of the company in the eyes of potential employees similar to Ramona. She will remember when the recruiter laughed at the false claims that she obtained through little research, which damaged some credibility she had of the organization. Finally, the CEO of Next Step exhibited certain unethical characteristics that would call himself and his organization into question. He was exceptionally insincere while making statements of how much he cared about people and wanting to improve their lives, to later act harshly to one of the pep rally participants. This is not Christian behavior, and undoubtedly do not coincide with the same values and morals as Ramona. His flashy display was…show more content…
Similar to Matthew 7, in the Twelfth Book of Matthew, verse 33, he states “Make a tree good and its fruit will be good, or make a tree bad and its fruit will be bad, for a tree is recognized by its fruit” (2015). If Ramona disapproves of the CEO’s behavior and actions during the pep rally, she should not sign the contract simply to earn “big bucks” and represent a company with conflicting values. Ramona should not accept the position with Next Step due to its questionable business practices, the dismissiveness of the Next Step recruiter when questioned regarding the company’s ethics code and the CEO exhibiting non-ethical and immoral
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