Case Analysis Of Hewlett Packard

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Hewlett Packard (HP) is a company founded in 1939 by William Hewlett and David Packard. It manufactures a variety of products and operates in over 50 countries worldwide. The products manufactured are grouped partially by function. One such group is the peripherals group which includes products such as printers, plotters, magnetic discs, tape drives and network products.
HP has come up with a new product called the desk jet printer with inkjet technology manufactured at the Vancouver plant. The manufacturing process consists of two stages namely PCAT and FAT. The PCAT (Printed circuit assembly test), involves the assembly and testing of electronic components on a circuit board. FAT (Final assembly and test), involves the assembly of motors …show more content…

The demand uncertainty would affect the inventory levels and also the availability to the consumer (lost sales). If the demand is estimated more than the actual, then the inventory levels would go up where as we lose a customer if the demand is estimated way below the actual demand. Along these lines comes the issue of lead time. With increased lead times especially in case of Europe and Asia-Pacific, the responsiveness of the supply chain with respect to changing demand has considerably decreased. As an answer to counter all kinds of uncertainties in its supply chain HP followed a strategy of holding more at its distribution centers. Despite of this we see that in the case, they are falling short of delivering printers in Europe. This implies that the accuracy of the demand forecasts made is not good. Given the demand imbalances especially in Europe, HP has to revisit its inventory model and question the assumptions they have made to come up with the target level of inventory at its European DC. Also they have to find out on what basis did they arrive on their current service level (98%) and thereby safety stock levels. So now the company has to find out the loopholes in their strategy and at the same time come up with a solution to minimize their inventory and handling costs while maintaining a good service level to its …show more content…

Another observation from the model is that, the demand for option AB is very high when compared with the other options. One alternative to prevent losing consumers of this product and at the same time counter the uncertainties of demand of product AB, HP could ship AB products via air. Before committing to air shipment for only product option AB, the company should first check if it is option AB that the DC in Europe is falling short. If yes what are the costs associated with losing that sale. If the costs associated with losing customers in that segment as very high when compared to the costs associated with air shipment then, HP could air ship the product whose demand is very high.
In the current process, the localization is done at the factory and then shipped. The DCs which deal with the printers only follow a standardized process which involves – receiving of products from various suppliers and stock them, pick to fill customer orders, shrink wrap the completed orders and label them and ship the order. These DC’s centers doesn’t have the equipment nor the competency to accommodate “integration” or manufacturing (assembly)

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