Case Analysis Of Gucci

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Gucci is the leader for the luxury category of PPR according to the table for “breakdown for recurring operating income”. 2012 compared to 2011’s overall operating income was higher for the PPR group. PPR group’s “luxury divison” compared to “Sport &Lifestyle” divison had an increase from 2011 to 2012. (PPR Press Release 2013:13).Gucci’s growth position compared to luxury sector starting from 2000’s till 2013 always increased and luxury followed Gucci’s way of growth. Interbrand (2013d). Moreover, “Gucci’s special heritage comprise of passion, the hearth, generations of know-how artisans” (Interbrand 2013b).Between 2011- 2012 period region’s revenues percentage didn’t changed for Japan and for Asia Pacific (PPR 2012:6). Gucci is the most valuable brand with 59% revenue according to the breakdown by brand category of PPR in 2012 . On the otherhand, “leather goods” are the best category of PPR group which brings revenues to the group with 55 percent and the second one is “ready to wear category” with a 16 percent (PPR 2012:17).When it comes to Gucci’s product categories revenue i...

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