Action Plan Google is already a powerhouse in the world of search engines, but there could be room for improving sales and the generation of revenue for the company. The first action would be to identify the top ten customer base/market that most of the company’s sales or contracts would come from. Once establishing the top ten customer base/markets, the company should then fig-ure out where and how it can better provide its services to this group. This could include market-ing strategies or plans to infiltrate key economic locations. The second action step would be to identify the top ten prospects that the company would like to work with. The company should focus on areas that will generate real business opportunities, look at micro …show more content…
How is this possible? In order to understand this success, it would be better to start by evaluating the strategies that Google uses. These strategies were listed previously, and they are called the 4 E’s of Google (Faktor, 2013).
The first strategy is simple, and that is to Earn. From a revenue standpoint, 95% of it comes from advertising, and the true nature of Google is actually hidden from its users (Faktor, 2013). Google targets its customers through ads, and its ad service pages waste no time in dis-tinguishing between users and customers. Additionally, the company continues to diversify its revenue stream with charges for storage, business apps, and YouTube channels (Faktor, 2013).
The second strategy is to Entice and Defend. This is the bread and butter of the compa-ny. Google is known for its innovations and products that not only are cool, but also are created to make its customers lives more productive and easier. So, every Google service or utility must accomplish one main goal, and that is to create the largest market to deliver ads. The push is to increase the number of users, the frequency of visits, or even how long they stay on. So in order to reach these goals, the company would need to deliver ads to as many users as possible, boost the strategy to earn by improving products through data collections and eventually
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The culture of Google creates individuals who enjoy experimenting, and the company even has labs that hold top-secret Research and Development (R&D) projects. At the company headquarters, employees are encouraged to use some of their time to work on other projects other than what they are tasked to do. This extra time has been the brainchild of many projects, and some have even been able to bring huge revenue to the company. Take for example the Nest Learning Thermostat, a by-product of Google’s R&D. It is a thermostat that learns the users schedule, programs itself and can be controlled from a phone. Once the user teaches the Nest a normal routine, the Learning Thermostat can lower heating and cooling bills up to 20% (Mack,
A majority of Google Inc. revenue comes from its advertising services. As a search engine provider (i.e. chrome) it knew that it had access to billions of customers worldwide which businesses want to reach. So it asked the question, “What if we could provide products that allow for better attribution and measurement across screens so that we show great ads for the right people?” (citation). From there came this idea of providing advertisement services to businesses. Its ad services are grouped into Performance advertising and Brand advertising.
Google uses tools like Ad-words in which advertisers and business owners bid for good keywords. Any advertiser that wants to be able to have their ad displayed on Google search must continuously monitor the price of the keyword and maintain a bid high enough to keep their ad active. As competition for the best keywords increases the price goes up. The customers are what drive the increase in ad revenues for Google. Strength about Google’s monetization plan is the fact that it’s one of the most brilliant plans in the world trying to be copied by companies across the globe. Its business plan has led Google to the top already. The only weakness I see is the fact that its business relies so hard on advertising. 66% to be exact and if a new search engine were to come around and captures the public eye more (highly doubt it anytime soon) then Google will see huge losses in their strongest capital generating sector.
“Google Inc. is an Internet giant with a record $22.9 billion in advertising revenues in 2009 and the indisputable leader in Internet search,” (Unrealist, 2014). Within the industry of Internet Information Providers, Google, Inc. is ranked number one over Yahoo!, MSN, and Facebook, Inc. The majority of Google’s revenue comes from advertising sales. Google has many competitive advantages over other search engines in its industry.
He states that Google constantly improves the web to make it more appealing and efficient for its users. Google's primary mission is to make information accessible to everyone. As Google excelled-developed in its “mission”, it needed a method to gain profit. However, it knew that charging people to use the web will discourage them, so it came up with an idea to add advertisers on its web through searchable links.It focused on making ads relevant for its users rather than according to the highest bidder like other web platforms. Google gets paid per click and has soon generated billions of dollars from advertisers. In addition, Carr mentions that one of “the greatest accelerations has come recently, with the rise of social networks like MySpace, Facebook, and Twitter (Carr 158).Their purpose is to provide its users with a “stream” of “real time-updates” (158).It became in Googles advantage because traffic increased greatly. One of Google's goals was to make books accessible online, so it embarked on its journey digitizing millions of books by scanning them one by one including those still under copyright
INTRODUCTION The Google company has engaged the controlling location and position in its industry since the launch due to its unique product which is a result of its unparalleled working location. Google has moved out on to achieve the largest share of online search engines as it affords its users with a product that is difficult to find even though there are a lot of challenges. By analyzing and examining the internal and external environment of the company, it is obvious that Google company is running an efficient machine, giving attention to the most of its customers and it ensures that it offers a quick and reliable product to its customers. Origination structure at Google :
The leaders of Google have well understood the means to make Google’s company different to the other companies. They established since the beginning an original way of work, controlling the recruitment of the new members, and imposing their vision on the employees.
Since Google has had a long and odd relationship with the whole idea of management where it not only gave freedom to its employees but knew where to draw its boundaries and set its limit it knew how to deal with the managerial problem it was facing which was causing people to leave because they were not feeling this connection to the company, it’s mission and felt that their work did not matter. Employees did not like their co-workers or bosses. Based on the quarterly done performance reviews Google decide to come up with Project
Google Inc. is a company that started in 2002 and has gradually grown to become an international technology company. Google’s business is mainly focused around vital areas, like advertising, search, operating systems and platforms, hardware products and enterprise. The company produces its revenue mainly by distributing online advertising. Google also produces revenue from Motorola through selling products. The company offers its services and products in over 100 languages and in over 50 regions, territories and countries.
Google continues to grow and innovate. Google focuses on the user and all else will follow. Since the beginning, they have focused on providing the best user experience possible, and take great care to ensure that they will ultimately serve their customers(Google.com n.d.). In relation to market development and product development the core values “Its best to do one thing really, really well (Google.com n.d.),” fits in with these strategies. “You don’t need to be at your desk to need an answer (Google.com n.d.),” describes Goggle’s innovation to mobile platforms. “The need for information crosses all borders (Google.com n.d.).” Google company has grown and has offices in more then 60 countries, maintaining more then 180 internet domains, and serve more then half of their results to people outside of the United States, and this relates to concentrated growth strategy. “Great just isn’t good enough(Google.com n.d.).” Google continues to strive to reach for better ways of doing things, through innovation and integration, continue to improve things in unexpected ways (Google.com n.d.).
Google’s mission statement is “to organize the world’s information and make it universally accessible and useful.” From the beginning, the company has focused on developing its proprietary algorithms to maximize effectiveness. Google continues to focus on ensuring that people access the information they need.
As any other company that managed to rise to fame, it was successful due to an exceptional organizational belief and value, Google company is no exception. Google Inc. practices a routine type of working condition for the scalability and its storage solution, managing the large scale application, as well as making a new platform. It is well known that a routine work is more stressful than any other work.
A search engine was built in January 1996, as a research project by Larry Page, who was soon joined by Sergey Brin, two Ph.D. students at Stanford University, California. This search engine was named “BackRub,” and it was the beginning of a new era. The name of this website was changed afterward to what we know now as “Google.” I have been studying the business case of Google in one of my MIS classes and using the information I gained from that course, I am able to talk about Google. Since my audience is the instructor and my classmates, Google helps you find information that you need for your daily life in college. I want my audience to know by the end of my speech about Google //what is the history of Google, /what makes it special, //and lessons to learn from the experience of Google’s founders.
Its persistence and incredible energy are definably the keys of success. The first model created inside the company was focusing on the users, and the rest will be followed achieved. Also, the company figured out that being great at one thing was going to be the right path to follow. Plus, especially when dealing with technology, being able to provide a fast service was going to gain numerous customers. Moreover, Google’s model was based on democracy and ethical behavior. It is not necessary to become evil in order to be successful. Information is precious and a company like Google is always in need of information. There is plenty of information out there waiting to be found, and it only needs someone to look in the right place. Dressing like a professional does not make a person one. It takes skills, abilities and education. Finally, progress will never stop, and when someone thinks that he or she had reached the top, something will come up. In order to be successful, a person or a company should not stop
Employee focus (Google has a unique culture and policies to promote innovation. The company strives to employ the most qualified applicants and reward the greatest contributors, in order to promote good performance and facilitate hiring and retention)
The strategy of Google seems to focus of innovation. Innovation providing superior user experience makes the user promote the application because the customer just love it. This gives rise to more usage, which in turn gives rise to more advertising revenues for Google. More and more products of Google are coming into the lifestyle of user and the strategy appears to completely dominate internet and eventually dominate desktop as well. All Google needs to do is to edit their motto related to categorization /classification of information.