Case Analysis Of Google

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Action Plan Google is already a powerhouse in the world of search engines, but there could be room for improving sales and the generation of revenue for the company. The first action would be to identify the top ten customer base/market that most of the company’s sales or contracts would come from. Once establishing the top ten customer base/markets, the company should then fig-ure out where and how it can better provide its services to this group. This could include market-ing strategies or plans to infiltrate key economic locations. The second action step would be to identify the top ten prospects that the company would like to work with. The company should focus on areas that will generate real business opportunities, look at micro…show more content…
How is this possible? In order to understand this success, it would be better to start by evaluating the strategies that Google uses. These strategies were listed previously, and they are called the 4 E’s of Google (Faktor, 2013). The first strategy is simple, and that is to Earn. From a revenue standpoint, 95% of it comes from advertising, and the true nature of Google is actually hidden from its users (Faktor, 2013). Google targets its customers through ads, and its ad service pages waste no time in dis-tinguishing between users and customers. Additionally, the company continues to diversify its revenue stream with charges for storage, business apps, and YouTube channels (Faktor, 2013). The second strategy is to Entice and Defend. This is the bread and butter of the compa-ny. Google is known for its innovations and products that not only are cool, but also are created to make its customers lives more productive and easier. So, every Google service or utility must accomplish one main goal, and that is to create the largest market to deliver ads. The push is to increase the number of users, the frequency of visits, or even how long they stay on. So in order to reach these goals, the company would need to deliver ads to as many users as possible, boost the strategy to earn by improving products through data collections and eventually…show more content…
The culture of Google creates individuals who enjoy experimenting, and the company even has labs that hold top-secret Research and Development (R&D) projects. At the company headquarters, employees are encouraged to use some of their time to work on other projects other than what they are tasked to do. This extra time has been the brainchild of many projects, and some have even been able to bring huge revenue to the company. Take for example the Nest Learning Thermostat, a by-product of Google’s R&D. It is a thermostat that learns the users schedule, programs itself and can be controlled from a phone. Once the user teaches the Nest a normal routine, the Learning Thermostat can lower heating and cooling bills up to 20% (Mack,
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