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Personal responsibility to the environment
Social and Environmental Responsibility
Social and Environmental Responsibility
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The very first Chipotle restaurant was established in 1993. When Chipotle was established the owners wanted to give a different meaning to the word “fast-food”. Chipotle utilizes premier a quality of ingredients, conventional cooking techniques, and unique interior designs. Chipotle used features from the area of “fine dining” along with the speedy service of the fast food restaurants. Almost 20 years later, Chipotle’s commitment in finding and applying the premium ingredients with respect to the animals, farmers, and the environment is displayed in Chipotle’s Food With Integrity pledge. Proverbs 10:9, “Whoever walks in integrity walks securely, but he who makes his ways crooked will be found out” (New International Version). Chipotle is very ecologically responsive by utilizing reprocessed materials to construct their restaurants. Chipotle also allows it’s consumers to utilize online methods to place orders. Most consumers are looking for products that are convenient. Strategies Used Chipotle operates utilizing the broad differentiation approach. Chipotle uses the local agriculture to assist the company in keeping their prices at a minimum in order to save money all while As time went on, more and more restaurants began to offer healthy foods on their menus. The problems began when Chipotle’s competitors offered consumers an equal alternative at a cheaper price. With the Taco Bell entering the industry and offering similar menu items at a cheaper price cut into Chipotle’s customer base. Because Chipotle uses organic ingredients, this has limited their options during certain times of the year. According to James 1:12, “Blessed is the one who perseveres under trial because, having stood the test, that person will receive the crown of life that the Lord has promised to those who love him” (New International Version). This passage should encourage us to never give
The biggest downfall of Chick-fil-A is the fact that on Sundays they are never open. Chick-fil-A is family owned restaurant built on Christian beliefs that discontinues all business operations on Sundays. Others suggests that the fact that Chick-fil-A reserves a day out of the week for religious purposes over the temptations of monetary value is rare in the food industry and therefore is highly respected. Chick-fil-A has maintained its moral values that people have learned to appreciate, even though some groups boycott the practice. Chick-fil-A continues to dominate sales beyond other fast-food restaurants even while only operating 6 days a week. Chick-fil-A chicken is so great tasting that they have had record breaking sales. According to Business Insider, Peterson H. argued that “The fried chicken chain generates more revenue per restaurant than any other fast food chain in the US,” (Peterson, 2015). Chick-fil-A food chain has even surpassed the sales of KFC and
The company is driven by a strong set of values, even if some of those decisions increase its costs internally. This is especially the case with the sourcing of its ingredients and meats. In fact, the high-quality ingredients and advanced cooking methods used by Chipotle are second to no other fast-food chain. Among recent developments, the leader in fast-casual dining concepts plans to become absolutely GMO-free by the end of 2014. Although the aim is not new, it shows Chipotle’s commitment to bring fresh ingredients to the table. Besides offering high-quality meals to its customers, the portions are generously sized and the value is unmatched. There are very few places that can fill you up for less that $10 with quality food, and not junk. The triad of fresh, pure ingredients, cutting-edge cooking methods, and tremendous portions gives Chipotle a mouthwatering appeal.
In recent years, it is not even necessary to turn on the news to hear about the bad reputation farming has been getting in recent years. With the media focusing on things like drugs in animals and Pink Slime, or Lean Finely Textured Beef, it is a wonder that people are eating “non-organic” foods. However, many pro-farming organizations have been trying to fight back against these slanders. Still, the battle is not without heavy competition, and a good portion of it comes from Chipotle, a fast food Mexican restaurant that claims to only use completely organic ingredients in their food. Chipotle is constantly introducing advertisements claiming to have the natural ingredients, while slandering the names of farmers everywhere.
Chipotles has taken the market share during their launch of the new Vegan option. “Chipotle Mexican Grill introduced Sofritas, the first vegan meal offered by a national fast food chain that's not a salad or a veggie burger.” (Neporent, 2013). Taco Bell and Chipotle share the same market share, and there is a potential that
Steve Ells founded Chipotle in 1994. When the company first opened its first restaurant, their model of business was a first of its kind. They operated a restaurant business that lies between fast food restaurant and fine dining. The management of the company pride in providing the customers with food services in a fast manner without necessarily the customers experiencing the literal fast food services experience (Ragas & Roberts, 2015). According to the company, their services are high-quality fine dining but delivered in a fast manner synonymous with the common fast-food experience. That model of business practiced by Chipotle has come to be referred as casual restaurant business model.
Chipotle Mexican Grill idea of providing quality in a simple menu with high-quality ingredients, classic cooking techniques and a distinctive interior design has remained at the core of the commitment. Chipotle ability to serve a menu that focuses only on servicing burritos, burrito bowls, tacos and salads is a success. Customers can mix and match their options even though they are only limited to meats, beans, rice, salsa and topping. These ingredients are mostly organically grown from local farmers to provide top-quality nutrition and value. To keep up the quality of their food, Chipotle food preparation remains fundamental. It is mainly prepared from scratch and on site but some preparations are completed at nearby commissaries. This contributes to their fresh taste.
As you know, Chipotle values our “food with integrity” promise and our customers respect that. However, the recent E Coli outbreak has caused Chipotle’s financial performance and reputation to suffer significantly and staying with our current business model is not our best option. Therefore, I recommend we rebrand and reposition Chipotle to ensure our long-term success.
Chipotle’s cuisine is Mexican. Their menu consists of burritos, tacos, burrito bowls, and salads prepared with fresh ingredients employing classic cooking methods. The customer proceeds down an assembly line choosing the various components of their meal as they proceed. They have recently created a children’s menu offering smaller portion sizes. They offer three types of meats: chicken, beef, and pork. Condiments include fajita vegetables, rice, two types of beans, four different salsas, sour cream, cheese, guacamole, and lettuce.
Even though there are more than 1700 Chipotle locations around United States, Canada, United Kingdom, Germany, France, all of Chipotle's restaurants are company-owned, rather than franchised. Chipotle insisting on company-owned is an effective way to take control easily and ensure the high quality of food products. This is seen as a smart move because experienced individuals run all of the restaurants.
Looking at increasing net margin by 3% in 2018 for Chipotle, Chipotle will need to push through the negative media attention they have received and once again become a much more competitively advantageous company. Chipotle should take a look into their day-to-day businesses and costs associated with that business. One notable fact about Chipotle is that they do not offer franchising opportunities. Franchising is a great way to revitalize business, especially in Chipotle’s current condition. However, since Chipotle is still not looking into franchising, they can look at reducing operating costs for
Senior Management of PepsiCo is evaluating the potential acquisition of two companies – Carts of Colorado and California Pizza Kitchen – in order to expand the company’s restaurant business. If indeed PepsiCo decides to pursue the acquisition of one or both, they must decide how to align each of these business units in its historically decentralized management approach and how to forge relationships between the acquired business units and existing business units. In their evaluation, Senior Management is faced with the question of whether the necessary capital investment in order to purchase one or both of the businesses can be profitable for each of the acquired business units, but must also take into consideration that the additional business units will not hinder the profitability of the existing business units.
Chipotle is my favorite place to eat. As I am sure it is for other people. Chipotle is a fast food Mexican grill. They are most known for how big they make your burritos. Now it is fast food but it isn’t actually fast, they’re like a restaurant but without the wait. They serve all naturally raised meat and organic beans. So there food is pretty healthy and worth eating. The employees are always nice and it just a great place to eat over all. Chipotle is a great choice for a quick fast food stop because it gives great service, atmosphere, food and value. My experience there is always a good one.
The main significant difference between Chipotle and others is they support green, they use recycled plastic for their utensils and napkins. Most of the hardware material like trash cans, tables chair and some decoration materials made out of recycled and salvage material. Chipotle’s politics towards recycling attracts a good amount of hipster crowd. We are living in a depletory reality, the resources in our hand are not going to last much longer and we already damaged the entire globe’s ecology with our existence so we have to start recycling from some point. The younger generations are more aware of recycling and ...
Pace is owned by Campbell Soup Company, and Old El Paso is owned by General Mills, both huge food manufacturers. In order to avoid brand parity with these big brands, Hector’s company and product need unique characteristics to give patrons a reason to buy Hector’s products. Both, Old El Paso and Pace, are not authentic companies because huge corporations run them (General Mills is located in Minneapolis, Minnesota; Campbell’s is located in Camden, New Jersey). Hector needs to capitalize on the fact that his salsa is not only superior but also authentic Mexican food. Such a product doesn’t seem to exist on the market yet. Thus, Hector could operate in a niche market of customers buying high quality, authentic salsa. Also, both major competitors do not focus on salsa. Hector has a salsa with unique texture and taste. A product with different features helps to avoid brand parity with
Its restaurant culture is structured around bringing good quality service to customers much like what you would find in fine dining restaurants while providing food fast. Besides its food and service, Chipotle’s advertisement strategy is less conventional than its competition. Chipotle relies on customers to share their experience with other potential customers instead of spending profits in general advertisements while their competition relies heavily on television advertisements to promote their menu products to customers. This strategy has allowed Chipotle to make better use of its resources to find local farmers that meet the company’s vision in providing “Food With Integrity” (Chipotle Mexican Grill Inc., 2015).