Case Analysis Of Bauer, Inc.

My shoe company for this simulation project is Bauer, Inc. In this paper we will go over multiple aspects of my company. We will go over a situational analysis (SWOT analysis) of my company, the design of my strategic marketing mix (product, place, price and promotion strategies), my company’s mission statement, the target market, and my marketing objectives. First, let us look at my situational analysis of Bauer Inc. A strength of

Bauer Inc. is that we’ve been growing. From period’s -1 to 0, we were able to increase our net profit by 50%. Another strength is that in period 0 we were able to enter into the domestic market. This step helped our company sales from periods -1 to 0. Some weaknesses of Bauer Inc. is that we have been losing money

Our product is a shoe, which is a tangible good. For our shoe, we plan on getting it to the highest version we can get it to because consumers in all markets (home, domestic, and foreign) look for a high quality shoe. This will also differentiate our shoes from the competition. For place, our strategy is to continue selling in home and domestic and then enter into the foreign market. When we are able to enter into the foreign market, we will be able to tap into a market that some of our competitors might not go into and increase our market share and profit. Our price strategy will vary by region because different markets react in different ways. The home market will be a median price because they do not want a price too much or too little for our shoes. The price for the domestic market will be the lowest in all of the markets because they are not willing to pay as much as the home market is. The price for the foreign market will probably be the highest because price is not as big factor for them, but if they won’t purchase our shoes at a high price, we might have to sell it cheaper. The promotion strategy will also vary by region. In the home market, we will stick with advertising because that’s the most effective strategy in that market. For domestic, advertising is not as effective, but they pay attention more to consumer promotions. The foreign market,

The first objective is by period 7, for our shoe to be able to reach Version 5. Our mission statement says that we have the best shoe in the industry and I want the shoes at Bauer Inc. to be one of the highest, if not the highest version among the competition. The second objective is by period 7, to have 14% of the foreign market share. Our mission statement says that we have the best athletic shoes anywhere, which would include the foreign market and having the most of the foreign market share would show that our shoes are the best anywhere. The third objective is by period 6 to reach a customer satisfaction of. We want customers to be satisfied with our shoes and the best way to know our shoes are up to their standards is by knowing customers satisfaction level of our shoes. The fourth objective is by period 7 to have our return on sales to be over 25%. One of Bauer Inc.’s weakness is that are return on sales have been negative through periods -1 and 0 and I want to turn that weakness into a strength in the future. In period -1 are return on sales was -26% and I believe by period 7 we can turn it around to over