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State and discuss factors in supplier selection
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Introduction
A
tlas Honda Limited (AHL) is a joint venture between the Atlas Group and Honda Motor Co. Ltd., Japan. The company was created by the merger of Panjdarya Limited and Atlas Autos Ltd. in 1988. Both these motorcycle manufacturing concerns were established by the Atlas Group. In addition, a third concern, Atlas Epak Ltd. was taken over by the Government of Bangladesh in 1971 after the fall of Dhaka. AHL manufactures and markets Honda motorcycles in collaboration with Honda Motor Company. The Company also manufactures various hi-tech components in-house in collaboration with leading parts manufacturers like Showa Atsumitech, Nippon Denso and Toyo Denso. Honda motorcycles are by far the largest selling motorcycles in the country with
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The changes in oil prices and energy costs have direct impact on the commodity prices and can greatly impact the pries of the commodities. Atlas Honda is also facing that same problem arising due to the volatility in prices.
Sustainable quality:
It is quite hard in this highly competitive and ever changing environment to maintain quality in both products and services. The same bottleneck is being faced by the HONDA ATLAS. The competition in the bike industry is continuously on the rise and the aspirations of the loyal customers from the company are also on the rise. Customers want quality bikes against their hard earned money.
Reliable Vendor selection:
In the era of high profit seeking and more focus on serving personal interests, it is difficult to have a reliable supplier. Suppliers most of the time tend to have contractual dealing and fail in developing long relations which then becomes a challenge for the manufacturers to deal with. On time Delivery:
Due to poor infrastructure and less developed communication systems, on time delivery may not be achieved. Effective fleet management may be required to ensure timely delivery of goods on both sides, supplies coming from supplier’s side and then delivery of finished goods to ultimate
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This helps suppliers in forecasting demand for a certain product and they can then easily synchronize their production schedules accordingly. But , if these partners don’t share this highly valuable information between each other, this may lead to unexpected consequences.
Inaccurate forecasting:
If there is lack of coordination among the supply chain partners, if the flow of accurate information on regular basis is absent, then the supply chain partners must get ready for the dark times. The absence of information sharing may lead to inaccurate forecasting both at the suppliers end and at the sellers end ultimately leading to increased costs and decreased profitability.
Lack of Information sharing:
Lack of information sharing can be as deadly as poison for the profitability of the parent company and its suppliers. Information is direly needed for accurate forecasting and accurate planning. This is one of the deadliest hurdles of supply chain.
Lack of trust among
This paper based focused transaction and communication was very slow. Information was over looked as a critical competitive resource during this period, because its high value to supply chain members was not clearly understood back then.
The biggest challenge facing Harley-Davidson is poor quality. Beals and other mangers visited Japanese plants, as well as Honda's plant in Marysville, OH. There they learned that they were not being beat by automation or advanced manufacturing processes, but by a professional management team and motivated workers.
Supply chain management is typically viewed to lie between fully vertically integrated firms, where the entire material flow is owned by a single firm, and those where each channel member operates independently. Therefore coordination between the various players in the chain is key in its effective management. For a supply chain to work efficiently, all the different divisions of it must perform in harmony. The most important relation in this chain is among the adjacent departments. They work must smoothly so that the task can be carried from one to the other. But for the whole chain to work effectively, it has to make a coordinated effort to achieve that goal.
The suppliers bargaining power is generally strong because of the big monopolies and the high importance of purchasing components and operating system, therefore it decreases the profitability of the market players.
The motorcycle industry offers products which can be viewed as luxuries or wants as opposed to necessities. When concerning Harley-Davidson, most motorcycle owners have purchased their bikes as a second vehicle, using them more during weekends and off-time instead of during the work week. This implies that the motorcycles serve for recreational purposes and thus are an item which can be expendable at times. This has hurt the industry recently with the slight recession the United States economy is facing. Another interesting thing to note about the motorcycle industry is the different appeal bikes carry in different global regions. In the United States for instance, Harley-Davidson has had much success because of the market trends and tastes people enjoy. Harley-Davidson has benefited from a U.S. market which enjoys casual and recreational riding. This isn’t necessarily the case overseas, as in Europe the trendy pick is a sleeker street bike, with a focus on speed and handling as opposed to power and comfort.
The global supply chain variability is causing customer delivery delayed by around 40% and also experiencing quality problems that is introduced by the humidity difference between the locations of Chinese manufacturing plants. Moreover, it is taking much longer to deliver products, and the spare parts preventing any timely customer services. The goal is to come up with a faster product delivery and product cycle employing strategic and tactical changes that might improve supply chain problem and address the quality and increase customer
Harley-Davidson, Inc. (NYSE: HOG, HDI formerly) is one among the top heavyweight motorcycle manufacturers worldwide. It manufactures heavy motorcycles and is US-based (Milwaukee, Wisconsin to be exact). Harley-Davidson is a parent company of a group of companies – inclusive of the Harley-Davidson Motor Company (HDMC) and Harley-Davidson Financial Services (HDFS). The company makes sales of over 750cc class motorcycles made for cruising on highways; it offers over 30 models of motorcycles for touring alongside custom-made Harleys via a network spread across the world comprising over 1,600 dealers across 6 continents. The company’s motorcycles are uniquely designed – their designs along with exhaust notes are distinct. More so, they are noted for their being heavily customized; the customization brought about the chopper motorcycle style. Harley-Davidson as a brand has been and still does attract a loyal (brand) community, with the Harley-Davidson’s logo licensing accounting for approximately 5% of the net revenue of the company (41 million US Dollars in 2004). Its range of products in the United States is priced between 8,100 and 31,000 US Dollars. Annual sales for 2012 in total were 5.6 billion US Dollars, with net income at 624 million US Dollars, or 11% of the sales. The US is its major market (68% of the sales) with the rest predominantly done across western countries. It is dominant in the US, with a 60% market share. There are limited sales in the developing countries. Worldwide, Harley-Davidson has a market share of 35% for the heavy motorcycles with an engine displacement of over 651 cubic centimeters (cc), whereas BMW, the second largest maker, has a 20% market share, approximately. Besides the design, manufac...
‘Supply chain management integrates supply and demand management within and across companies. It encompasses the planning and management of all activities involved in sourcing and procurement, conversion, and all logistics management activities. Importantly, it also includes coordination and collaboration with channel partners, which can be suppliers, intermediaries, thir- party service providers, and customers’. (Web: Council for Supply Chain Management Pr...
Chiang, W. K. and Feng, Y. (2007). The value of information sharing in the presence of supply uncertainty and demand volatility. International Journal of Production Research, 45 (6), 1429-1447.
Lean manufacturing and just-in-time processing are great business strategies that can severely stress a supply chain. The supply chain and supply chain management is a critical operations management element for any major company to succeed and remain competitive in the global market. The supply chain is one of many pieces critical to maximizing value to the end customer and requires close management to minimize external impacts. If a company is relying on another company to supply the raw materials needed for their production line, then impacts to this other company could impact their supply chain. Careful risk management is needed to optimize performance. As a company expands into global markets and global suppliers, this risk and management challenge is multiplied. The global nature of the company could impact important activities such as transportation, funds transfers, suppliers, distributors, accounting and information sharing. Disruption to the supply chain can significantly reduce revenue, cut market share, inflate costs and threaten production. A major disruption would have obvious impacts to profit, but could have additional intangible impacts to the credibility of the company if products are not delivered on time.
Italian manufacturer Piaggio ranks as one of the world’s top four players in its core business. It has consolidated leadership in the European 2-wheeler market. Piaggio should not miscalculate its competitors. Competition in the industry is very powerful, not only nationally but internationally as well. This is due to two well-established companies in this sector which are the Japanese Yamaha and Honda. Yamaha and Honda strengths are their long-run experience in the sector and the high quality image of products. Due to participations to the motorcycle championships, these two companies constantly receive positive feedbacks to their efforts in researching for first class products. In the future, other kinds of competitors are expected to arise: Chinese companies whose ability to imitate and create similar products at highly competitive prices is getting more and more dangerous (Piaggio, 2008)
... 2005 are not all that rare. Other issues of political nature create a large amount of uncertainty in supply chains around the world. Therefore, companies need to be aware of this and reduce their risk by maintaining relationships with alternate suppliers.
Quickly becoming apparent after only a few rounds of play was in the absence of coordinating direction the individual supply chain links immediately focused upon acting in their own best interests much more so than the organization as a whole. Whether the end use customer was satisfied became secondary to avoiding stock outages for the next link in the chain, or their specific “upstream customer”. The real world application of this example is that focus on the end use customer must be consistent and maintained throughout the process up to and including delivery. Undoubtedly internal customers, such as retailers to wholesalers and distributors to production, must be serviced along the way for the transaction to ultimately occur. However, unless an end use customer is involved no profit can be realized by anyone.
In all, supply chain operation management has helped many global companies in handling and distributing their products as it is a one-stop solution provider from one warehouse direct to end user. By building trust among the trading partners with effective communications would improve performance metrics both the company and the solutions provider.
A company’s relationship with key suppliers is a vital part of any company’s success. A good supplier relation means better price, meeting company standards and a better service level. That 's why when Honda started working with Modine, Honda made sure that its relationship with Modine was