Decoding the Anatomy of Professional Business Content

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"• Business challenge, Solution, and Result sections • Banner picture (somewhat a stock photo) with catchphrase • Results provided a sense of closure to the challenge • Use of companies' logo • Tone/attitudes are similar, business professional • Written towards the same audience • No client logo" "• Business challenge, Solution, and Result sections • Banner picture (somewhat a stock photo) with catchphrase • Tone/attitudes are similar, business professional " "• Business challenge, Solution, and Result sections • Banner picture (somewhat a stock photo) with catchphrase • Tone/attitudes are similar, business professional • Written towards the same audience • Results provided a sense of closure to the challenge " "• Business challenge, …show more content…

% reductions " "• Length - only 1 page • Horizontal snapshot (Service provide, revenue, industry, CEO, and more) of the client under the banner picture • Solution section is shorter and contains less detail • Contains The Charter section, three bullet points about the solution • A quote about working with ATG from the client, with picture " "• Length - only 1 page • Horizontal snapshot (Date founded, service provide, revenue, industry, and more) of the client under the banner picture • Solution section is much shorter and contains less detail • Contains The Charter section, one concise bullet point about the solution • A quote about working with ATG from the client, no picture • Logos for company and client on opposite sides of the

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