Carrefour Swot Analysis Essay

Carrefour's background

Carrefour was founded in France in the year 1959 by two families Fournier and Defferoy. Carrefour in other words intersection is interpreted as a junction of two streets crossing each other. The name hence resembles the convenience of shopping at Carrefour. "Two wholesaler families merged/combined to form a company from Normandy, which then was managed by Leonor Duval Lemonnier and Paul Auguste Halley."(Carrefour,2013).

In the year 1963 the hypermarket concept was invented by Carrefour. Sainte-Genevieve-des-Bois was the first location to open a Carrefour Hypermarket with such specs as 400 parking spaces, 12 check outs and a sales area of 2500m square.

Due to the success of the Carrefour hypermarket concept, it was then expanded internationally to such countries as and Belgium and even outside the European nation such as Brazil.

At a later stage Carrefour came up with its own unbranded products which as a standard competes to the original products just at a cheaper cost. By doing so, Carrefour generates half of its sales from outside France.

Carrefour is

One is Wal-Mart that is a competitor on a global scale and Lulu which is one of the main competitors here in the Middle-East. Walmart is the world’s giant in the retailing industry originated in US which now operates in over 26 countries and offers e-commerce in 10 of those countries. The oraganisation is dynamic and massively growing. Their largest website walmart.com has over 45 million stopovers a month and with their mobile applications available with added options of pick-up today, same day delivery etc. it is made very convenient to shop online. They also provide other services to ensure security and gain trust of the customers. There are example cases of fraud provided online by Walmart not of the store but to keep the customers informed of such incidents and initiate vigilance and what to do in these